Our vision at eshots is to make Experiential the most measurable channel in our clients’ marketing portfolio, and this investment is an example of that commitment.
Chicago, IL (PRWEB) October 31, 2016
eshots, the provider of the leading data capture, analytics and conversion platform in the experiential industry, has announced the release of a multi-million dollar update of its Event Intelligence reporting platform. Event Intelligence 5.0 allows eshots’ clients to more easily visualize and analyze experiential event data, driving actionable insights to improve their events and increase experiential marketing ROI.
Key features and updates include:
- An intuitive and modernized interface providing multi-dimensional analysis with improved formation visualization
- Dramatically faster performance
- Increased flexibility in report creation with the ability to create personalized views into key data points
- Expanded goal-setting tools and reporting capability
- Enhanced geography reporting based on event and consumer locations
- Powerful cross tab analysis tools to support further exploratory data mining
Event Intelligence 5.0 is based upon a completely redesigned data warehouse and operational data store which provides the ability to manipulate information easily and with lightning-fast response times. Event Intelligence 5.0 includes advanced analytics software from Information Builders, a world leader in Business Intelligence technology.
“Our vision at eshots is to make Experiential the most measurable channel in our clients’ marketing portfolio, and this investment is an example of that commitment. We will do this by creating standardized experiential metrics and building the technology to correctly capture and analyze them,” said Craig Steensma, founder and CEO of eshots. “We took our industry-leading platform and completely rebuilt it from the ground up. With this new platform, our clients will get better insights, with the highest level of speed and accuracy.”
eshots’ CTO Bill Bernahl added, “Other platforms in the market often provide inconsistent data, making it hard to trust the decisions you make. With Event Intelligence 5.0’s rock-solid architecture, you can feel confident that you are making the most informed decisions regarding your experiential programs. These kinds of improvements are extremely difficult, but we know that our clients benefit greatly from the marketing insights our systems provide from the in-depth reports and speed at which they can be pulled up.”
Event Intelligence 5.0 is available now, and additional features will be released in 2017.
Founded in 1998 and headquartered in Chicago, IL, eshots is the leading consumer lead capture, engagement and conversion platform in the experiential marketing industry. We are at the intersection of event-related technology, services and marketing sciences designed to maximize a brand's ROI around consumer events. We help our clients set and benchmark event strategies, maximize consumer lead capture and track/convert those leads into sales. Our team of consultative account specialists help our clients uncover actionable insights within a data-driven framework to help them make better event planning decisions across the entire life-cycle of the event. Our clients are many of the most respected enterprise brands in the world, including FCA, Ford, Lincoln, Jaguar-Land Rover, Mercedes-Benz, Mitsubishi, Nationwide, and State Farm, to name a few. We helped our clients capture over 3 million consumer leads from over 25,000 event days in the last year alone.
** Photos available upon request