Just like a good movie, a film crowdfunding campaign needs a strong setup in order to succeed.
Los Angeles (PRWEB) November 17, 2016
The complete 15 step process used by Patryk & Kasia Wezowski to finance their film, Leap, has just been released. These techniques helped them raise $185,000 on Indiegogo, making LEAP the most funded European documentary in the platform’s history, and helped them attract a further $615,000 through private investments.
They’ve since worked with other filmmakers to help them tap into the potential of crowdfunding and turn their vision into a reality. The latest project they coached was the campaign for a docudrama called THINK - The Legacy of Think and Grow Rich.
The film hit their target of $100,000 in under two weeks, and at the time of writing is still receiving regular contributions.
Patryk says that: "Provided you have a good idea and the passion and commitment to bring it to the world, then I fully believe that crowdfunding can help you raise the funds that you need to bring your dream to life."
Just like a good movie, an effective crowdfunding campaign needs a strong setup in order to succeed. The first five steps in Patryk & Kasia’s 15 step process all focus on laying the groundwork to prepare for a successful campaign.
STEP 1. Get an attractive and simple domain name
To run a successful crowd fund, a clear, memorable domain name the campaigner’s website is essential. This should be something that is easy to communicate over the telephone, something simple, relevant and keyword focused.
"Your domain name should clearly reflect that central purpose of your project - such as the name of your film."
STEP 2. Define a central mission
To motivate people to get on board it’s essential that early on in the process the campaigner defines a central mission that is both inspirational and measurable.
The mission for LEAP, Patryk and Kasia's coaching movie, is to inspire one million people to be more successful in life and business. This message is shouted from the rooftops, is written at the very top of their website and is part of nearly all marketing and investment related material that that they send out.
STEP 3. Create a great website
A website is a business card to the world. Kasia says film makers should not be afraid to spend some money on a great website which doesn’t only look good on the desktop computer, but is also responsive which means it looks great on mobile phones and tablets as well.
STEP 4. Find ambassadors
Patryk advises aspiring filmmakers to "get the number one people in your industry to support you early on in the process and future investors will be eager to join." Begin at the top and find world class collaborators at the start and they’ll lend credibility and prestige to the project right from the beginning.
One of the earliest people to come on board for LEAP was Marshall Goldsmith, the world's #1 executive coach. From that moment many people in the coaching industry looked up to the project and, they were quickly joined by Mark Thompson advisor to Richard Branson and Steve Jobs. Once we had Mark, Marshall and other big names like Jack Canfield on board, many others were eager to join in.
STEP 5. Calculate your minimum go point
At the beginning filmmakers should calculate exactly how much money they need to raise in order to be certain that the campaign will make it.
"Your ‘minimum go point’ isn’t your full fundraising target. It’s when you know for sure that you’re in business, that you’re going to pull it off," says Patryk.
Patryk and Kasia are quick to caution that raising funds is hard work. It took them nine months of full-time effort to raise the first $200,000 for their documentary. The potential rewards, however, are more than worth it. A successful crowdfunding campaign can not only finance a film, but also create a readymade audience of fans who have rallied around the film before it's even released.
Read more and discover the complete 15 step process in Patryk & Kasia's eBook on Film Crowdfunding, available as part of their latest Indiegogo campaign: http://filmcrowdfund.com