SYNTASA appoints David Searle as Director of Sales and General Manager, EMEA

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David Searle will lead SYNTASA’s overseas sales operations as the Predictive Behavioral Analytics™ provider continues its international expansion.

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SYNTASA is proud and honored to name David Searle as the newest member of the company’s international team. Searle’s experience in Digital Marketing and customer analytics will help guide SYNTASA’s growth in EMEA in providing its leading predictive behavioral analytics solution.

Relying on years of experience in predictive analytics in commercial and federal government markets, SYNTASA is experiencing unprecedented growth with its innovative predictive behavioral analytics solution. As SYNTASA continues to expand into the European analytics market, Searle will advance the brand through increased awareness and value.

Prior to joining SYNTASA, Searle worked as Head of Brand and Agency Sales for Celtra, Inc., leading the EMEA Brand and Agency sales team delivering cross-screen HTML5 creative technology for display and video advertising. Before working for Celtra, Searle was an Adobe Analytics Sales Specialist. As a subject matter expert, Searle evangelized the Adobe Analytics Platform across EMEA, continuously exceeding sales targets. While at Adobe, he was awarded the Worldwide Sales Conference Northern Europe Deal of the Year. Previously, he worked as a consultant to other web analytics and high technology companies in the EMEA market.

“We are thrilled to have David join our EMEA team. His prior experience and leadership in the industry will be instrumental as we expand,” said Jay Marwaha, SYNTASA President and CEO. “SYNTASA’s enterprise grade subscription based solution is appealing to many organizations, and David’s understanding of the analytic requirements of the EMEA customer base is very helpful in providing the best possible solution.”

SYNTASA’s international expansion, and the team overseas, continues to grow. The focus, as always, will be on predictive behavioral analytics on web and enterprise data, and the management of large data sets.

As the leader in Predictive Behavioral Analytics™, SYNTASA® provides the next generation of advanced analytics software that processes clickstream and other interaction data. SYNTASA’s unique solution works with industry leading Marketing Cloud platforms, leveraging the power of big data and machine learning technologies to deliver behavioral analytics that allow companies to get more value from their data and gain deeper insight into customer interactions, customer journey analysis, and behavioral segmentation. SYNTASA is headquartered in the Washington, DC metropolitan area and works with some of the largest enterprises in retail, media, technology, financial services, and U.S. Government industries. To learn more about SYNTASA, visit

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