Nurse Mates Announces St. Jude As Recipient of #GiveHeartsForKids Campaign Proceeds

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Nurse Mates Raises $12,750 during First Annual Childhood Cancer Awareness Campaign

Nurse Mates and Courtney Thibeault of @NursesOfInstagram present $12,750 to St. Jude.

We will make it our mission to continue on with #GiveHeartsForKids as an annual initiative, in which we hope to grow our reach and impact each year, and continue to help provide resources for deserving children.

Nurse Mates is pleased to announce St. Jude Children’s Research Hospital as the recipient of the proceeds resulting from September’s #GiveHeartsForKids Campaign, totaling $12,750. Nurse Mates dedicated the month of September to raise funds and awareness for Children’s Cancer Research with the first annual #GiveHeartsForKids campaign, a multi-channel initiative designed to support Childhood Cancer Awareness Month.

Nurse Mates enlisted the help of their brand ambassador and social media celebrity, Courtney Thibeault, the face behind nursing humor Instagram account @NursesOfInstagram, to co-host the campaign and spread the word about their mission. Together, through Nurse Mates’ customer network and Courtney’s loyal followers within the nursing community, thousands were solicited to get involved and give back to Children’s Cancer Research. Throughout September, Nurse Mates pledged to donate $1 for every photo posted to Instagram with the users hands in the shape of a heart, including hashtag #GiveHeartsForKids. Additionally, the brand pledged to donate $10.00 for every online footwear purchase made through NurseMates.com, and $1 for every new email sign-up to the NurseMates.com customer list. (https://www.instagram.com/nursematesbrand/)

“We are thrilled with the outcome of the #GiveHeartsForKids campaign, and are equally as happy to announce St. Jude as the recipient of our donation. We will make it our mission to continue on with #GiveHeartsForKids as an annual initiative, in which we hope to grow our reach and impact each year, and continue to help provide resources for deserving children. As of November 2016, Nurse Mates will become a St. Jude Partner In Hope. We are very proud to hold this title and we look forward to showing our commitment to supporting Children’s Cancer Research and St. Jude’s amazing work.” David Issler, President and Creative Director of Nurse Mates.

About Nurse Mates

For over 55 years, Nurse Mates has been dedicated to providing high quality and dependable, yet fashionable and innovative products for the health care profession. Our premium full-grain leathers, slip-resistant bottoms and comfort technologies make Nurse Mates footwear the best choice for working professionals seeking long lasting style and comfort.

As the leader in professional footwear, accessories and apparel, Nurse Mates is always at the forefront of what busy professionals need - designing durable and comfortable workday products with a sense of purpose and creative flair.

(http://www.nursemates.com/)

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Sarah Tropeano
H. H. Brown Shoe Company, Inc.
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