Introducing Mindsail, the Technology Platform Making Mental Wellness Accessible

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Mindsail launches with iOS app featuring over 800 sessions with advice to address stress, career, sleeplessness, relationships, happiness and more.

Today, Mindsail launches as a mobile resource to help people change behaviors and reach a higher level of personal achievement. Mindsail is a platform to discover original programs and content from top experts across relationships, career, anxiety, sleep, addiction and more. The app offers a curated, easy-to-navigate collection of multi-step programs and single-serve Moodboosts to help people tackle whatever it is that is emotionally weighing them down.

The company is targeting millennials, who are known for many things: they’ve been dubbed the ‘me’ generation; they’re entrepreneurial and independent, technologically adept, and, having come of age in the era of the quantified self, they’re very in-tune with themselves. Millennials are also the most stressed out generation, having unprecedented levels of work dissatisfaction and high anxiety.

Mindsail’s mission is to be the go-to destination for people to seek help to manage their emotions and cultivate new skills to navigate the challenges of everyday life.

“Mindsail aims to address a growing range of mental wellness issues that prevent many of us from moving forward in our lives. We want to redefine the way people approach personal growth by taking away the stigma and barriers that surround most self-help methods,” said co-founder and COO Elyse Colen.

The self-help industry is a $10B market in the U.S. alone, as most self-help options are very expensive. “Self-help is tied to an idea that you’re damaged or weak. The reality is that everyone can improve in some aspect of their life. Many people feel held back by emotions they either can’t express to friends or co-workers, or they can’t find solutions to overcome them,” said co-founder and CEO Lauren Wallack. “We want to flip the self-help industry on its head and offer a self-serve platform to feed your appetite for personal growth.”

With Mindsail, users have access to dozens of sources of wisdom to go through at any pace, choosing the content that resonates most with the user, for a fraction of the price. And for those wanting a more personal connection with the experts, users can submit questions to be answered by an expert of their choice.

Mindsail’s approach harnesses the dominant role that devices play in people's lives. With Mindsail, people can take advantage of their smartphone's constant presence to improve their emotional well-being. The company wants to get users emotionally fit the same way fitness apps and technology have opened people up to improving their physical health and wellness.

Having seen the way technology has transformed almost every other industry from retail to media, the founders knew there had to be a better way for people to seek personal growth options. “We’ve seen so many of our friends and peers struggling with the same issues – they want to find more meaning in their jobs, they want to have better relationships or simply be happier,” said Colen. “Through technology, we’re now able to offer unprecedented direct access to new perspectives and tools that can transform your life, without being mediated by a middleman.”

Mindsail features:

Programs
Created exclusively for Mindsail, programs are designed to give users unique insights and tools to feed their appetite for personal growth. Users can listen to bite-sized Coaching sessions and learn new tools such as meditations, breathing exercises, visualizations and affirmations. By offering a holistic, multi-faceted approach, users will be able to reach peak mental performance and gain a deeper understanding of their physical, emotional and spiritual well-being.

Moodboost
On a daily basis, people experience a wide range of emotions. Whether they're nervous about a work meeting, having trouble sleeping, or need an extra boost of confidence before their date, Mindsail's quick daily Moodboosts can help turn a user's negative thoughts into a positive state of mind.

MyMindsail
Users can track progress and star their favorite sessions and Moodboosts to help them stay on course of their personal growth journey. Users can create a daily mental wellness routine to help them form healthier habits and change behaviors.

Ask the Experts
Users can submit personal questions to be answered by Mindsail experts and see those posed by the community. They will also get Smooth Sailing tips and Words of Wisdom to help users navigate their day.

Mindsail costs $5.99 per month for unlimited access to the entire library of expert content, including videos, audio sessions, Moodboosts and Ask the Experts.

About Mindsail
Mindsail is a platform to discover original content from top thought-leaders and experts across relationship, career, anxiety, sleep, addiction and more. Their proprietary Programs and Moodboosts help users gain new perspectives and tools to change behaviors and live life in forward motion. The company is headquartered in Los Angeles, CA. For more information, visit http://www.themindsail.com. To download the free app, please visit the Apple App Store .

Press contact: Taryn Langer, Moxie Communications: taryn(at)moxiegrouppr(dot)com

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Lauren Wallack
Mindsail Inc.
+1 (917) 445-1777
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