Global Firm Greenberg Traurig Snags Role as Co-Presenting Sponsor of the AFM 2016 Conference Series

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Global law firm Greenberg Traurig, LLP has signed on as the Co-Presenting Sponsor of the 2016 American Film Market® (AFM) Conference Series, set for Nov. 2-9 in Santa Monica, CA.

Global law firm Greenberg Traurig, LLP has signed on as the Co-Presenting Sponsor of the 2016 American Film Market® (AFM) Conference Series, set for Nov. 2-9 in Santa Monica, CA.

“The synergies are numerous,” said Stefan Lütje, an AFM Finance Conference panelist and head of the firm’s Media Sector Group in its German office. “On a global scale, we are poised to address the legal needs of key players in the motion picture, television, digital media, and many other entertainment and media industries. Like many of the AFM participants, we work within the industry assisting clients across a project’s time line -- from developing and financing films and television programs, on through to the production, sales, and distribution.”

“We are proud to be the official law firm sponsor of the American Film Market,” said Tom K. Ara, Entertainment & Media Shareholder in the firm’s Los Angeles office. “Greenberg Traurig plays a vital role with key players in today’s global film and television business including representing numerous IFTA® members in a myriad of industry matters and this is a natural progression of the growth and development of our award-winning global entertainment and media practice.”

“Greenberg Traurig is a global leader and innovator in film finance transactions,” said Jonathan Wolf, AFM managing director. “We are thrilled to add their experienced voice to the discussions and we truly appreciate their support of the America Film Market.”

Robert J. Sherman, a shareholder with Greenberg Traurig, is speaking Friday, Nov. 4 at 11:15 a.m. – 12:45 p.m. on “How Equity is Successfully Investing in Film.” This session will explore the deal structures that attract equity and the types of projects that generate the most interest. In addition Lütje is speaking Sunday, Nov. 6 at 11:15 a.m. – 12:45 p.m. on “The Film Finance Matrix: From Script to Screen.” The panel will be presented with five film packages – each with partial or limited funding. They will explore and disclose how each film could be fully financed.

With offices situated in the global centers of the entertainment industry, Greenberg Traurig offers clients a sophisticated, highly experienced cross-border, multidisciplinary entertainment and media practice. Team members have been described as passionate about the firm’s full-scale, award-winning representation of film and television ventures and professionals.

Firm clients include:

  •     Distributors
  •     Entertainment banks
  •     Governments
  •     Hedge funds    
  •     IFTA member companies
  •     Film & TV producers
  •     International film sales companies
  •     Investors    
  •     Private equity groups
  •     Production companies
  •     Studios
  •     Subsidy agencies

About Greenberg Traurig’s Entertainment & Media Practice

With offices situated in the centers of the entertainment industry, Greenberg Traurig has established a highly experienced, international multidisciplinary entertainment and media practice. The Greenberg Traurig Entertainment & Media Practice focuses on the music, motion picture, television, sports, Internet, digital media, publishing and theater industries. The team has access to key players in the entertainment industry and provides clients with the business-oriented and dedicated advice required to thrive in today’s multidiscipline, multimedia entertainment marketplace. The entertainment and media attorneys have consistently been ranked by The Best Lawyers in America, Chambers USA Guide, Chambers Europe, Legal 500; JUVE, Super Lawyers, Variety’s “Dealmakers Impact Report” and “Legal Impact Report,” and The Hollywood Reporter’s “Power Lawyers.”

About Greenberg Traurig, LLP

Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 2,000 attorneys serving clients from 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. The firm is No. 1 on the 2015 Law360 Most Charitable Firms list, second largest in the U.S. on the 2016 Law360 400, Top 20 on the 2015 Am Law Global 100, and among the 2015 BTI Brand Elite. More information at:

About the American Film Market

The global film industry converges in Santa Monica for eight days of deal‐making on films in every stage of development and production, as well as screenings, conferences, networking and parties. With 8,000 industry leaders from more than 80 countries, 500+ screenings of 300+ films and the industry’s largest Conference Series, AFM is the pivotal destination for filmmakers, producers, writers, distributors, financiers, industry executives, talent, the international media and all those who provide services to the worldwide motion picture industry. The AFM is produced by the Independent Film & Television Alliance® the global trade association of the independent motion picture and television industry.

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Lourdes Brezo-Martinez
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