Aging Baby Boomers Present New Opportunities for Health Care Marketers, According to MedMen, a Medical Video and Animation Company

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More Senior Boomers are Turning to Online Video for Health Care Information and Education

MedMen Video Production

Tomorrow morning, the world will be different: Over 10,000 Baby Boomers (those born between 1945 and 1965) will turn 65, officially becoming, by most definitions, "seniors." Though just 13 percent of the total population, these seniors represent nearly one third of all health care expenditures in America, according to the National Center for Policy Analysis. And that spending percentage is expected to rise substantially in the coming years.

A New Focus on Reaching Older Consumers

Undoubtedly, those reaching their golden years present a golden opportunity for health care marketers. That's why, today, savvy marketing pros are embracing this growing market of heavy consumers of health products and services with messaging that combines information, education and persuasive offers. More and more, they're imparting those marketing appeals through video.

Seniors Seek Online Video for Health Care Answers

A recent Google study revealed that nearly 60 percent of aging Boomers searched online for health information. Meanwhile, a National Research Corporation survey showed 20 percent of them look to social media for health information, with Facebook far and away their primary platform.

Riding the Crest of This Wave

That's one very good reason to enhance a health care company's online video presence. A second reason: video content helps rank a Website higher in searches (the website is 50 times more likely to appear on Google's first page if the site features video) while increasing time-on-site. And that gives the company plenty of good reasons to explore new uses of video.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMen specializes in writing and producing video content for health care companies nationwide. Along with -- or apart from -- their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services for greater ROI," stated Mike Smith, president of Southern California-based MedMen.

MedMen's staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy.

Call 949-752-7113 for more information.

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Andrew Guida PR Representative
MedMen
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