BC BONACURE® FIBRE FORCE® Relaunch by Schwarzkopf Professional

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BC BONACURE® FIBRE FORCE®: Our 1st Strengthening Care Regime With BOND CONNECTOR TECHNOLOGY™ for Optimal Hair Quality

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I am thrilled about Schwarzkopf Professional’s new product line, BC BONACURE FIBRE FORCE. It helps my clients’ hair remain healthy throughout the constant color, cut and styling changes needed to keep up with today’s trends.

Beautiful hair has always been something to strive for, oftentimes it is achieved with the help of intensive chemical lightening, lifting and coloration services, perms, straightening, curling and blow-drying. However, these hair transformations come at the price of damage; hair is overprocessed, weak and prone to breakage. Cutting the damaged hair was the only solution - until now! Beginning November 2016, Schwarzkopf Professional presents its new formula for strong, beautiful hair; the newly developed BC BONACURE® FIBRE FORCE® BOND CONNECTOR TECHNOLOGY™ for strengthened hair!

Infused with BOND CONNECTOR TECHNOLOGY, BC BONACURE FIBRE FORCE offers advanced repair and strengthening; by combatting hair that is dull and unmanageable due to chemical damage and UV radiation. The BOND CONNECTOR TECHNOLOGY helps to rebuild strong, resilient, beautiful hair with a healthy look and feel. Hair stylists at Schwarzkopf Professional partner salons can now begin the strengthening process with the BC BONACURE FIBRE FORCE In-Salon BOND CONNECTOR TECHNOLOGY, and the client can maintain the salon results at home with the BC BONACURE FIBRE FORCE Home Care Kit.

BC BONACURE® FIBRE FORCE®

The BC BONACURE FIBRE FORCE strengthening regime begins with the exclusive in-salon service using the following products: BC BONACURE FIBRE FORCE Bonding Cream, BC BONACURE FIBRE FORCE Bond Connector Infusion and the BC BONACURE FIBRE FORCE Fortifying Shampoo. The combined use of these hair products unlocks a re-bonding system. These hair products also work to fortify the hair surface with all-over laminating shield protection; by sealing the cuticle, and locking the active ingredients inside. Dedicated use of the BC BONACURE® FIBRE FORCE® Home Care regime can revive over-processed hair and prolong the salon results for up to 24 washes**.

**Up to 60 days when using BC BONACURE FIBRE FORCE In-Salon Service with BC BONACURE Shampoo at home

With BC BONACURE® FIBRE FORCE®, clients can now have the hair they’ve always dreamed of!

Damien Carney, Schwarzkopf Professional North American Creative Director, has elevated hairstyling into an art form through an impressive body of work with a virtual who’s who of fashion and beauty, weighs in on the newest additions to the BC BONACURE FIBRE FORCE Collection:

I am thrilled about Schwarzkopf Professional’s new product line, BC BONACURE FIBRE FORCE. It helps my clients’ hair remain healthy throughout the constant color, cut and styling changes needed to keep up with today’s trends. It’s important that I continue to offer my clients products that work, and have results. They need to be able to maintain healthy hair, in the salon and at home – BC BONACURE FIBRE FORCE does just that.

BC BONACURE® FIBRE FORCE® by Schwarzkopf Professional at a glance, includes:

The Full BC BONACURE® FIBRE FORCE® In-Salon BOND CONNECTOR TECHNOLOGY:

BC BONACURE® FIBRE FORCE® Bonding Cream
This bonding cream restructures and reconnects bonds to restore the hair’s integrity for hair quality. 16.9 fl.oz.; $39.50 each.

BC BONACURE® FIBRE FORCE® Bond Connector Infusion
A pre-shampoo treatment with BOND CONNECTOR TECHNOLOGY to help restructure and restore hair integrity. .33 fl.oz; $100.00 each.

Home Care Kit:

BC BONACURE® FIBRE FORCE® Fortifying Shampoo
This gentle strengthening, sulphate-free shampoo delicately cleanses and restores weak, over-processed hair. Infused with BOND CONNECTOR TECHNOLOGY, this shampoo rebuilds and refills damaged cuticles on the outer hair surface. 6.7 fl.oz.; $18.00 each.

BC BONACURE® FIBRE FORCE® Fortifying Primer Spray Conditioner
This leave-in conditioner instantly revitalizes hair daily. It strengthens hair fibres, seals the hair surface and provides additional shine. 6.7 fl.oz.; $21.00 each.

BC BONACURE® FIBRE FORCE Fortifying Mask
A rich repairing mask for the weekly care of weak hair – it penetrates hair     and replenishes the inner hair structure with keratin, strengthening the hair while adding shine. 5 fl.oz.; $28.00 each.

BC BONACURE® FIBRE FORCE® Fortifying Sealer
An intensive strengthening leave-in milk which also helps to create bonds    inside the inner hair matrix, strengthening the hair fibres and sealing the cuticle. 5 fl.oz.; $28.00 each.

The new BC BONACURE FIBRE FORCE hair care range will be available at Schwarzkopf Professional partner salons beginning in November 2016.

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About Schwarzkopf Professional
Schwarzkopf Professional, part of the Beauty Care business unit of Henkel Consumer Goods, has been a leader in the salon industry for the past 118 years. Present in over 80 countries, and established as a global leading supplier in the hairdressing business; Schwarzkopf Professional offers brands and technologies that make people’s lives easier, better and more beautiful. Based on a professional partnership with the hairdresser, Schwarzkopf Professional focuses on providing innovative concepts and services, which match the needs of their international salon clientele.
Well known international brands include; IGORA® (color), BLONDME® (blonde color, hair care and styling), BC BONACURE® (hair care), OSiS+® (styling) and ESSENSITY® (ammonia-free color).

For additional information, please visit our website at Schwarzkopf-ProfessionalUSA.com. For up to the minute news on all things Schwarzkopf Professional, follow @SchwarzkopfUSA on Instagram and Twitter, and also connect with us on Facebook at: Facebook.com/SchwarzkopfProfessionalUSA.

About Henkel

Founded in 1876, Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known North American brands such as; DIAL® soaps, PUREX® laundry detergents, RIGHT GUARD® antiperspirants, got2b® hair gels, and LOCTITE® adhesives. Visit http://www.henkel-northamerica.com for more information.

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Jordan Landes-Brenman
Beach House PR
+1 (310) 693-2991 Ext: 1033
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@SchwarzkopfUSA
since: 06/2011
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Schwarzkopf Professional
since: 01/1961
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