VIA Named Agency of Record for CertainTeed

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The VIA Agency lands its third consecutive Pile and Company win; partners with Zeno Group to help CertainTeed® market to consumers for the first time

Today, The VIA Agency, an employee-owned, full-service creative agency, announced that it has been named Agency of Record for CertainTeed, a leading North American brand of exterior and interior building products and a subsidiary of Saint-Gobain. This is the third consecutive win for VIA after participating in three competitive Pile and Company pitches and winning AOR for Asurion and T. Rowe Price in the last six months.

Traditionally, CertainTeed has only focused on marketing to business customers. The company will now work with VIA to educate consumers on the importance of understanding the choices in building materials and the benefits and solutions available to enhance their homes. VIA teamed up with Zeno Group to present a comprehensive strategy that includes elements of public relations, online and offline content creation, media buying and more.

“We are thrilled to partner with VIA as our Agency of Record,” said Mara Villanueva-Heras, Vice President of Corporate Marketing at CertainTeed. “Millions of people live, work and play every day in spaces built with our products. We wanted an agency that could raise awareness of our brand to this critical consumer audience—a brand that makes living and working spaces healthier, more comfortable and beautiful, and is backed by a century-long legacy of manufacturing high-quality building products.”

The engagement is scheduled to commence mid-November, and the first work is scheduled to be completed by early 2017.

“We’re experts in uncovering solutions to businesses’ biggest challenges,” said Leeann Leahy, CEO of VIA. “We’re excited to work with CertainTeed’s already well-established brand and help them capture the attention of consumers through effective and captivating campaigns that truly highlight their legacy.”

VIA’s current list of clients includes Perdue Farms, Welch’s, Unilever, T. Rowe Price, Asurion, Stonyfield, L.L.Bean and many more.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, CertainTeed got its name from the slogan “Quality Made Certain, Satisfaction Guaranteed.” Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fencing, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.3 billion in 2015.

About The VIA Agency
The VIA Agency is an employee-owned, full-service creative agency that’s dedicated to helping its clients grow their businesses through creativity. Located in Portland, Maine, VIA has helped some of the world’s most recognizable brands and innovative enterprises—such as Unilever, Perdue Farms and Facebook—create groundbreaking campaigns that reflect their own unique corporate styles. VIA also fundamentally believes in using creativity to drive cultural change and has dedicated its services to numerous humanitarian organizations, including Greenpeace and the United Nations. VIA was named Ad Age’s 2011 Small Agency of the Year.

About Zeno Group
Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named “Creative Agency of the Year” at the 2016 SABRE Awards and recognized at the Cannes International Festival of Creativity in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. In addition, Zeno is the unprecedented three-time winner of PRWeek’s “US Mid-Size Agency of the Year” award. Zeno is a DJE Holdings Company. For more information, visit us at

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Laurel Getz
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