We’re hoping that the availability of better drying and processing facilities will encourage farmers to separate their crop into micro lots of better quality that command a higher price – rewarding the farmers with a greater return on their hard work.
Columbus, Ohio (PRWEB) November 10, 2016
Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is contributing $5,000 to kick off a proposed $500,000 project to build solar dryers for Peruvian coffee farmers in the Junín region. By supporting better aeration, the raised beds will help improve the quality of washed coffees by mitigating the risk of negative fermentation.
The project is a joint venture of NARSA (NEGOCIACIONES AGROINDUSTRIAL AREVALO S. A.), a private co-op founded by Don Julio Abel Arevalo Tello, and its affiliated COOPERU organization, which promotes better farming practices among small-plot coffee farmers. COOPERU includes an extensive network of approximately 3,000 coffee and cacao farmers. The raised beds are being built on top of NARSA buildings in La Merced.
“We’re excited to partner with incredible organizations that have been instrumental in coffee development in the Junín region,” said Greg Ubert, Crimson Cup founder and president. "With a culture based on the principles of integrity, eco-efficiency and transparency, they are focused on improving the lives of indigenous families in the Central Forest of Peru.”
Coffee Sourcing and Education Manager Brandon Bir said the project will help Crimson Cup source better coffees through its Friend2Farmer direct trade program.
“Peru is known for its Fair Trade Organics and coffees that score in the mid 80s,” he said. “We’re hoping that the availability of better drying and processing facilities will encourage farmers to separate their crop into micro lots of better quality that command a higher price – rewarding the farmers with a greater return on their hard work.”
Since 2013, the Crimson Cup coffee-buying team has visited Peru at least annually to establish relationships with co-ops and coffee farmers. They have made several trips into the Junín Highlands to meet with NARSA and local coffee farmers.
In April 2016, Don Arevalo visited the Crimson Cup Innovation Lab and Columbus-area coffee houses as part of the roaster’s “Meet the Farmer” series. He offered samples of Crimson Cup’s 2016 Peru La Merced Mundo Pache coffee, which was grown by farmer Pedro Cahuana Cconocc and purchased through NARSA as part of Crimson Cup’s Friend2Farmer program.
Crimson Cup developed its Friend2Farmer direct trade program to ensure that farmers receive a fairer share of proceeds from coffee sales. The company pays a premium to farmers, who can then invest in agricultural and community improvements. Crimson Cup coffee experts also collaborate with farmers on ways to improve the quality of the coffee and quality of life for farmers, workers and their communities. In addition, the roaster invests in projects such as solar dryers to help improve coffee quality.
About Crimson Cup Coffee & Tea
Columbus, Ohio, coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.