Idea Rebel Gets In the Driver’s Seat with Hyundai

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New partnership will steer global automotive giant into digital marketing age.

Idea Rebel, one of Canada’s leading digital agencies, has partnered with Innocean Worldwide Canada, a global marketing and communications firm owned by Hyundai Motor Company, to accelerate the Hyundai brand by including digital services into award-winning marketing.

With Innocean’s growing need to provide high quality digital services to their founding client Hyundai, partnering with a world class digital agency became necessary. The creative partnership with Idea Rebel helps Innocean provide a 360-degree digital approach to marketing by including cutting-edge digital strategies.

“The automobile industry has a massive opportunity to leverage digital in new and engaging ways” says Jamie Garratt, CEO, Idea Rebel. ”Our partnership with Innocean will help foster this by combining their creative with our online technical and strategic expertise to help digitize Hyundai’s Canadian footprint, from the way consumers interact to how dealers operate."

“By partnering with Idea Rebel, Innocean will be able to provide an enhanced suite of digital services to our founding client,” says Norman Melamed, Innocean’s Executive Vice President, Client Business. “The automotive industry is more competitive than ever. Leveraging digital technology as part of our marketing effort for Hyundai will be the perfect complement to our full service offering and helps us ensure that Hyundai keeps its competitive edge in today’s challenging economic times. We are confident this is the beginning of a successful reciprocal partnership, a first of its kind for our Canadian office”.

Innocean Worldwide was founded in Seoul in 2005 as an integrated marketing and communication enterprise. Today with 22 offices in 17 countries including Canada, where they founded Innocean Worldwide Canada in 2009, they continue to push the boundaries of brand awareness for their clients. The partnership with Idea Rebel will empower the creation of forward-thinking digital marketing strategies for the one of the world’s fastest growing automotive brands1,2, while continually growing Idea Rebel’s team.

About Idea Rebel: Idea Rebel is an adaptive agency charging the market with provocative digital brand experiences. With offices in Vancouver, Toronto, Montreal, and LA. Visit for more information.

About INNOCEAN Worldwide Canada: INNOCEAN Worldwide Canada is an innovative, award-winning global marketing and communications company based in Toronto and Montreal with over 100 employees. Creativity, flexibility, and speed have propelled the success stories of our two founding clients, Hyundai and Kia, providing a solid track record that attracts the best and brightest talent in the industry. To learn more about the agency, visit us at

1 Source:        
2. The Car Buyers’ Friend    

For more information:
Melissa Montgomery
HR Manager
604 569 2155 ext 3


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Melissa Montgomery
Idea Rebel
+1 604-761-3946
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