Direct Response Industry Veteran Ava Seavey Expands Avalanche

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Avalanche Creative Services Founder Evolves Agency with strong digital focus, reorganization and new hires

As performance marketing evolves, it is important that we have more people on our team who understand the digital and social domain so that we can strategize about advertising that not only gets sales, but also customer engagement.

For over 25 years Ava Seavey, President and CEO of Avalanche Creative Services, has been a pioneer in the Direct Response television industry. Avalanche Creative Services has generated sales for top brands and innovative entrepreneurs alike. Avalanche has produced hundreds of commercials and infomercials in the health and wellness, beauty, home, pet care, financial services, and other verticals, generating over a billion dollars in sales and leads for their clients.

In 2011, Avalanche started a digital division, taking baby steps into the world of marketing and selling via the web and social media. In the past five years, Avalanche has been honing their niche in the performance marketing, ROI based digital marketing arena. While they have produced successful long form, short form and five minute TV, they have expanded their digital marketing capabilities using what has made them stand out in the DRTV realm as well by adding team members with savvy in social media and the digital landscape.

Brett Roell joins Avalanche as Account Coordinator. Roell has experience in project management, marketing and social media. He previously contributed the same for a top celebrity organization in the pop culture world. He holds double Masters degrees in both communication and media psychology. Brett is focused on omni channel marketing communications. He has a keen understanding for audience retention, appeal, and celebrity pop culture. Brett manages the day-to-day accounts for Avalanche, in both the digital and DRTV realms.

“As performance marketing evolves, it is important that we have more people on our team who understand the digital and social domain so that we can strategize about advertising that not only gets sales, but also customer engagement, “says Seavey. “We’re absolutely thrilled to have Brett come join us as part of the Avalanche team.”

“I am really excited to be coming on board Avalanche Creative at this interesting time in the advertising world. Advertisers have so many ways to engage with consumers utilizing multiple channels and strategies. I look forward to contributing my skills in this evolving landscape,” says Roell.

Also added to the Avalanche team are a trio of young creative talent; Adiel Hernandez in art and design, Rebecca Khanukov in copywriting and John Gayanelo in web content.

Nicole Pare, who has been with Avalanche for ten years, was also promoted to Vice President of Operations.

Seavey founded Avalanche Creative Services in 2001 as a full service ROI advertising creative and Production Company with a specialty in branded direct response television. Avalanche’s restructuring to highlight their digital division to further expand their resources and has helped contribute to the explosive growth and the success of the agency.

Avalanche Creative Services
Avalanche Creative Services, Inc., does not do traditional "yell & sell" direct response, but focuses on creative, branded direct response television and digital production. Avalanche has created and executed hundreds of DRTV and web campaigns in the health & wellness, beauty, house and home, pet care, and lead generation services categories and has generated over a billion dollars in sales. Avalanche has offices in New York City. For more information, please visit: http://www.avalanchecreative.tv

About Ava Seavey
Ava Seavey, President and CEO of Avalanche Creative Services, is a proud member of the Women's Business Enterprise National Council and New York Women in Film & Television. Avalanche is a nationally certified woman owned business and is a member of the Direct Response Marketing Alliance and Electronic Retailing Association. Avalanche has been featured in publications including Crain’s New York Business, Inc Magazine, Adweek, New York Times, Response Magazine, Business Week, Electronic Retailer, Nutrition Industry Executive and more.

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