Selling Simplified Group Appoints New Chief Financial Officer

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New CFO comes in wake of organization’s first Inc. 5000 recognition

With the entrepreneurial spirit that this company has shown, SSG is ready to become a leader in the Greater Denver area as a company that provides promising futures for its employees.

Selling Simplified Group (SSG), the parent company of Selling Simpified, Inc. and Acquiro, announced today that Karen Phillips is joining the team as Chief Financial Officer. Phillips brings a lot of experience to the SSG Corp team, with an extensive background in corporate finance, financial planning and analysis, tax, strategic planning and risk management along with a deep appreciation for SSG and its unique position driving the global transformation of marketing data quality and demand generation.

“I couldn’t be more thrilled to welcome Karen back to SSG where she will undoubtedly make an immediate impact,” said Michael Whife, President and CEO of SSG. “Karen’s commitment to SSG in her prior role as Controller has been vital to everything we have achieved so far. We are excited to have Karen re-join and take this next step with us as we move the company forward.”

With the performance the organization has shown since its founding in 2012, Karen embraces the opportunity to work in the pivotal role.

“My vision for SSG for 2017 is to see the passion, dedication and efforts of our amazing team come to fruition. Our international Board of Directors, and our people in Great Britain, India, Singapore, and throughout the United States are coming together in a way that is inspiring and exciting,” said Karen.

The organization has seen exponential growth, hence its first Inc. 5000 ranking at #1128. Having established itself in the booming tech industry, the organization is becoming a leader in the industry, both locally and globally, ranking #22 in Denver on the Inc. 5000 list.

“Selling Simplified Group has recognized, and addressed, an important business need – and that is to have credible lead contact information and cutting-edge technology unlike anything else in the industry,” Karen said.

Karen then continues, “We have successfully answered this need by providing our customers with leads that ultimately lead to results…With the entrepreneurial spirit that this company has shown, it is ready to become a leader in the Greater Denver area as a company that provides promising futures for its employees.”

Selling Simplified’s 342% four-year growth rate shows that the organization is not slowing down at all. 2016 was the defining year for the organization’s success, and a repeat in 2017 is nothing short of inevitable.

About Selling Simplified Group
Selling Simplified Group (SSG), founded in 2012, is an organization of marketing data and demand gen experts dedicated to helping companies fill sales funnels and grow revenue fast. SSG is the parent company of Selling Simplified Inc., a popular global demand gen platform, and Acquiro, a Marketing as a Service (Maas) solution, that generates continuous pipelines of quality prospects for business while integrating with existing sales processes (CRM) and in-place lead management. With headquarters in Greenwood Village, Colorado, SSG is a global organization with regional offices in California, London, and Pune, India. To find out more, please visit and

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