Providers must adopt smart telemedicine strategies especially in this value-based care era and to cater to the influx of millennials coming into the patient population whose communication needs require us to evolve accordingly.
Newburyport, MA (PRWEB) November 02, 2016
Healthcare brand strategy consulting and marketing communications firm, Aloft Group, today unveiled their “State of Telemedicine:2017 Telemedicine Industry Growth Forecast," an assessment and forecast of telemedicine growth and demand.
Aloft’s report and analysis is based on exclusive survey data collected in September 2016 (Aloft Group’s Telemedicine Outlook Survey), current industry trends and government regulations, and changing economic demands.
Among the most interesting findings:
- While 47.7% of respondents (consumers) were not familiar with the term “telemedicine,” it’s likely they have experienced it as 51.4% have received an email of text message from a doctor or clinician.
- In addition, respondents seemed accepting of the overall concept of telemedicine as 78.5% would be at least somewhat comfortable interacting with a physician via online video or online chat.
“Before this study and resulting analysis, we’ve had a front row seat to the rise of telemedicine through the lens of our clients, and we see that while there are challenges there is huge potential for growth” said Matt Bowen, president and CEO of Aloft Group. “Providers must adopt smart telemedicine strategies especially in this value-based care era and to cater to the influx of millennials coming into the patient population whose communication needs require us to evolve accordingly.”
For the full detailed analysis from Aloft Group, please download their "State of Telemedicine:2017 Telemedicine Industry Growth Forecast”
Recent Telemedicine Webinar
Similarly, in October Aloft Group conducted a webinar entitled “Healthcare of Tomorrow: The Future of Telemedicine & Patient Experience.” Moderated by Aloft Group President and CEO, Matt Bowen, it featured special guests Asif Ali, CMO at telehealth software company Fruit Street and Joan McFaul, Senior Vice President/CIO at Southcoast Health, a not-for-profit community based health system, who both shared their opinions about the impact of telemedicine and wearable technology, along with the opportunities it will present for healthcare providers. Click here to listen to a recording of the webinar.
About Aloft Group, Inc.
Aloft Group is an internationally focused brand strategy, strategy-organization alignment and marketing communications firm committed to helping organizations achieve business and sales objectives and attain leadership positions across countries, markets and channels. Aloft Group specializes in health and health technology and has helped lead growth brand strategy and growth initiatives with such brands as the New England Journal of Medicine), FUJIFILM Medical Systems, AAAS-Science Magazine, MediRevv, Sciex, Beacon Partners, GE, The North Face, Clinithink and Nuance. Aloft is part of E3, a hands-on team of over 1000 from 30 organizations across 24 countries. For more information, please visit http://www.aloftgroup.com.