Rockin’ Wellness – Management Team Expansion. The right team, at the right time.

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The continued growth of Rockin’ Wellness created an opportunity to explore an expanded management and investor team that would facilitate the ongoing success and evolution of the organization.

Seth Luker, Rockin' Wellness Founder, CEO & Wellness Warrior

“It was time for us to bring new talent into our management team and secure some investment that would enable us to realize our vision for Rockin’ Wellness." Seth Luker, Founder, CEO

Rockin’ Wellness ( announces the completion of their management team development. The continued growth of Rockin’ Wellness created an opportunity to explore an expanded management and investor team that would facilitate the ongoing success and evolution of the organization.

Rockin’ Wellness has grown dramatically during our first five years in business; we have gone from strength to strength, but we needed to align our operational performance with the continued expansion of our customer base. I want to ensure that our growth never outpaces our brand promise; that we are always responsive, compassionate and available to our loyal supporters and customers," said Seth Luker, Founder and CEO of Rockin’ Wellness. “It was time for us to bring new talent into our management team and secure some investment that would enable us to realize our vision for Rockin’ Wellness. I’m thrilled with the makeup of our new team and what we can achieve together in the coming years.”

The team comprises a solid mix of fiscal, operational and marketing prowess that will solidify the many advances made by Rockin’ Wellness in recent years. The integrity of our product is unmatched in the marketplace and the development of the organization driving Rockin’ Wellness will be the catalyst for an exciting new era for the company.

Seth Luker – Founder, CEO & Wellness Warrior

Seth earned a degree in finance from the University of North Texas, but upon graduating followed his passion to become a professional music group tour manager for emerging bands. Seth’s world drastically changed in 2005 when a routine check-up revealed Stage III Colon Cancer. Three years later another routine scan found that his cancer had metastasized to stage IV colon cancer and spread to his liver. During his nearly year-long treatment, Seth focused his energy on learning about “alternative” ways to give improve his ability to heal and remain healthy while fighting cancer. He began applying his knowledge on Superfoods, roots, herbs, greens, spices and supplements so that he could enhance and boost his immune system and help him detoxify. He started an online blog “Rockin’ Wellness” to discuss his findings in hopes of helping others. Through many experiments and trial the Rockin’ Wellness Nutritional Shake was born. Seth continues to actively fight his 11 year battle with cancer which fuels his passion to not only help himself, but continue to bring innovative new products to the Rockin’ Wellness community of wellness warriors.

David Finkelstein – Investor, Chief Operating Officer

A member of the Bentley University Honors Society, David graduated with a 3.5 GPA and a double major in Marketing and Finance. Right out of school he began working with his Father, Richard Finkelstein (an accomplished entrepreneur), developing business ideas and researching investments. Eager to learn more about how markets work and what makes business move, he worked as an Equity Trader for Chimera Securities for 3 years. Managing a multi-million portfolio, he schooled himself in the art of the trade and the interwoven intricacies of finance and business strategy. In 2014 he re-joined his father working on new investments and their extremely successful fuel distribution business and their respective fuel station tenants. In 2016 he launched his own diesel motor fuel distribution business and continues to develop a number of businesses. His natural business abilities, coupled with his strategic skills have allowed him to achieve incredible success. At just 29 years old, he brings an unprecedented level of business expertise, energy and wisdom that is invigorating Rockin’ Wellness. He is creating a new paradigm for health focused businesses that will transform the way consumers interact with health related brands.

Richard Finkelstein – Investor, Board Advisor

Richard is a forward-thinking entrepreneur with more than thirty years of initiating positive change within the wholesale and retail petroleum industry. Since 1977 he has owned and operated Mink Enterprises Inc. headquartered in Oceanside, New York. Richard had successfully ridden the economic and technological waves of an ever-fluctuating fuel-driven economy. He is identified as proven business innovator, visionary and dealmaker who continually meets the needs of the end-user...regardless of the industry. A graduate from St. John’s University in Queens, New York with a degree in Marketing.

Alison Luker – Customer Engagement Director

Allison graduated Cum Laude from The University of Hartford’s prestigious Hartford Art School with dual majors in Graphic Design & Photography. She founded a graphic design & advertising agency right out of college. Now in its 20th year, she specializes in automotive print advertising for car dealerships as well as creating logos and corporate identity designs for hundreds of small businesses on Long Island, NY. Her experience played a major role in getting Rockin’ Wellness off to such a successful start. Allison is still the main branding graphic designer for Rockin’ Wellness products but her role has expanded to and is now Customer Engagement Director managing real-time customer interaction across all social media channels.

Joanne Bloomfield FCIM – Chief Marketing Officer, Board Advisor

A 25+ year marketing veteran specializing in direct marketing and branding, with a Masters Degree Marketing and a Bachelors Degree in creative writing. Joanne is a successful marketing consultant whose clients range from multinational corporations to start-ups. An expert in neuro marketing (behaviorally adapted marketing) she is also a Fellow of the Royal Chartered Institute of Marketing (the world’s largest academic and professional marketing body). In addition to her considerable commercial experience she is a post graduate lecturer in Marketing Communications Theory at universities on both sides of the Atlantic. An accomplished writer - she is published in 7 countries - Joanne is a regular contributor to marketing publications in the UK and USA.

With over 2 million Facebook followers, Rockin’ Wellness is set for dramatic growth in the coming years. To celebrate its 5 Year Anniversary, the company will be launching a series of special offers and promotions throughout the remainder of 2016. To access these exciting promotions, consumers should visit and subscribe to the mailing list to receive the limited time offers.

Rockin’ Wellness

Founded in 2011 by Seth Luker, Rockin’ Wellness produces whole body, nutritional superfood smoothie and tea blends that are manufactured on Long Island, New York and shipped throughout North America. Rockin’ Wellness’ mission is to bring natural health to the forefront of the general public through education and premium nutritional products that surpass today’s highest-quality standards at an affordable price.

With the healthiest lifestyle in mind, Rockin’ Wellness created an energizing superfood mix that has helped tens of thousands of people maintain and regain optimal health. Rockin’ Wellness is a great tasting, easy-to-make superfood mix that focuses on pure plant based nutrition that support the body's systems as a whole.

Certified Vegan
Dairy Free
Gluten Free
Superfoods & Omegas

For ordering information please visit or call (855) 876-2593

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Joanne Bloomfield
Rockin' Wellness
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