From Odd Couple to Power Couple: How Hodges-Mace CFO and SVP of Marketing Fell in Love & Stay in Love via Revenue Marketing; Ron Shah & Liz Sophia Reveal Success Formula

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Register HERE to hear Hodges-Mace CFO Ron Shah, and Liz Sophia Senior VP of Marketing, share "How a CFO and SVP of Marketing Fell in Love With Revenue Marketing: A Case Study,” on November 11, 12:30 – 1:15pm ET. During this MarketingProfs Marketing Strategy Virtual Conference participants will get a unique glimpse into the collaborative world of finance and marketing and gain a deep understanding of how these two worlds compliment vs. collide.

According to a recent article in AdWeek, only 15 percent of executives say their marketing and finance teams work collaboratively toward shared goals.

Employee benefit administration company Hodges-Mace, LLC announces Ron Shah, CFO, and Liz Sophia, Senior VP of Marketing, and will co-present “How a CFO and SVP of Marketing Fell in Love With Revenue Marketing: A Case Study,” on November 11, 12:30 – 1:15pm ET. During this MarketingProfs Marketing Strategy Virtual Conference participants will get a unique glimpse into the collaborative world of finance and marketing. Attendees will gain a deep understanding of how these two worlds compliment vs. collide. Register HERE.

During their session, Liz and Ron will share their personal story about how they have developed a strategic partnership by speaking the same language of metrics and measurement. Audience members will learn:

  • The organizational value of developing a strategic relationship between marketing and finance
  • What marketing data & metrics resonate most with your CFO
  • How to avert potential challenges in the CMO/CFO relationship

Moderated by Courtney Bosch-Tanguy, the 45 minute session concludes with a 15 minute Q&A. The segment will be recorded and available on-demand for 90 days after the show.

According to a recent article in AdWeek, “It’s Time for the CMO and CFO to Get Connected,” data-driven marketing is enabling marketing and finance to become BFFs. “In a new Forrester survey of 190 marketing and finance decision makers three out of four respondents consider it critically important or very important for marketing and finance to be aligned on business objectives, including revenue growth and profit margins. Yet only 15 percent of executives said their marketing and finance teams work collaboratively toward shared goals.”

MarketingProfs Virtual Conference Series is an online and on-demand experience designed to provide attendees with real-world knowledge on a variety of topics related to marketing challenges. Each virtual conference includes educational sessions, a networking and exhibit area, and a resource center that contains attendee-only extras.

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About Hodges-Mace

Headquartered in Atlanta, Georgia, Hodges-Mace, LLC is a leading provider of benefit management software and services. Their portfolio ranges from small-to-mid-size companies and Fortune 500 enterprises in a variety of industries, including education, energy, gaming, financial services, healthcare, manufacturing, and retail. Hodges-Mace is a respected leader in the employee benefits industry and is dedicated to helping employees and employers make smarter benefits decisions through a blend of innovative technologies and intelligent service solutions. The company is One of the Best Companies to Work for in Georgia in 2016. For additional information visit http://www.hodgesmace.com.

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Elizabeth Fairleigh
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