Kamble’s new blog “How Can We Simplify East-West Security?” asserts the advantages of transitioning to a new breed of RASP.
San Jose, CA (PRWEB) November 03, 2016
Avocado Systems, the Silicon Valley innovator of next-gen application security for data centers and clouds, issued an outlook today -- asserting that conventional cloud and data center security is set for major upheaval as a new breed of Runtime Application Self-Protection – aka RASP – becomes widely adopted.
“North-South traffic is the communication that occurs between server applications and their Internet-based client applications,” explains Avocado Systems CTO Keshav Kamble, holder of more than 150 patents in security, networking, virtualization and Hadoop. “East-West communication, on the other hand, represents the lion’s share of up to 80 percent of traffic generated by various application instances within data centers or clouds. The resulting attack surface and vulnerabilities require complex infrastructures, and a seemingly never-ending sprawl of expensive security appliances and services – to secure and scale enterprise applications.”
Kamble’s new blog “How Can We Simplify East-West Security?” asserts the advantages of transitioning to a new breed of RASP. Total Cost of Ownership (TCO) is reduced by up to 80 percent in the cloud and data center. “Going forward, deploying applications in the data center or cloud will become much simpler, smarter, faster and agile,” asserts Kamble.
The Avocado CTO notes wryly that equipping modern data centers and cloud security against today’s pervasive Advanced Persistent Threats (APTs), malware, SQL Injection Attacks and other threats “can become a lifetime exercise or a PhD thesis for some.” Says Kamble, “When attack surfaces and vulnerabilities become too cumbersome, even Next Generation Firewalls (NGFW) and the most costly IDS/IPS systems can crumble under their own weight -- yet still remain inadequate to deliver real-time and deterministic application security.”
Avocado Systems offers a cloud and/or data center use case demonstrating that implementing vRASP to protect applications from “East-West” traffic can reduce cloud -- such as AWS, Oracle Cloud and Microsoft Azure -- and data center security costs by up to 79 percent annually. Avocado’s vRASP is used to extend and/or replace a conventional East-West security infrastructure. Avocado Systems’ next-gen vRASP is a must-have game changer solution for both data center and cloud environments to protect runtime applications deterministically from existing and emerging threats, eliminating the many false-positives created by behavior based solutions.
About Avocado Systems – Next-Gen Application Security for Data Center and Cloud Environments
Avocado Systems is championing an entirely new approach to Runtime Application Self-Protection (RASP). A needed paradigm shift inspired our next generation vRASP, leveraging a real-time, deterministic methodology to protect applications and data at the smallest attack surface, eliminating false-positives, and enabling application self-protection, further empowering organizations to focus on its business success. For more information, please visit: http://www.avocadosystems.net.
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CONTACT:Amitabh Sinha / info(at)avocadosystems(dot)net
Avocado Systems and vRASP are registered trademarks of Avocado Systems. All other marks and names mentioned herein may be trademarks of their respective companies.