This year’s Innovation Award winners represent the best of the adaptive and pioneering spirit that is reinventing how marketing is practiced in the digital media environment. Direct Marketing Association
Boston, MA (PRWEB) November 10, 2016
Boston-based startup WEVO has been named the recipient of the Innovation Award by the Direct Marketing Association for the breakthrough technology it developed to help marketers increase engagement and conversion on web pages.
The Direct Marketing Association’s Innovation Awards showcase the next generation of inventors and disruptors that are developing game changing technologies and platforms that push the boundaries of what is possible for today’s marketers.
“The challenge that marketers face is that conversion optimization is by and large a guessing game, with infinite combinations of variables impacting how well a web page converts visitors to customers. The WEVO technology combines the power of machine learning and crowdsourcing to create a higher converting page,” said Nitzan Shaer, co-founder and CEO at WEVO.
Unlike market research and A/B testing tools, which consume considerable time and resources, WEVO provides marketers with new page designs and tailored messaging that have been proven to convert at a higher rate—in days rather than months.
Companies leveraging WEVO have increased conversion, on average, by more than 88 percent. WEVO scores the conversion drivers of websites and then stress tests them leveraging a pool of over 4 million people who provide emotional and segment-specific insights.
WEVO clients have benefited from dramatic increases in conversion and revenue, with more website visitors becoming customers.
"WEVO saved us months of A/B testing by delivering lift in online conversion. We were extremely pleased with the results and will continue to build WEVO testing into our concept development planning,” said Val Fox, CMO of Bentley University.
To learn more about WEVO go to: http://www.wevoconversion.com
WEVO is an online service that leverages machine learning and crowdsourcing technology to dramatically increase online conversion. Unlike market research and A/B testing tools, that can consume considerable time and resources, WEVO provides marketers with new page designs and tailored messaging that have been proven to convert at a higher rate - in days rather than months.