Cruise Planners Launches New Headquarters Website Adding Targeted Lead Generating Feature for Agents

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Enhanced website simplifies user experience and creates more opportunities for franchisees to book travel

Cruise Planner Launches New Website with Lead Generating Features

Cruise Planner Launches New Website with Lead Generating Features

“The main benefit of the new site is the convenience of immediately connecting travelers with the right travel advisor,” said Michelle Fee CEO and co-founder of Cruise Planners, an American Express Travel Representative.

Today, Cruise Planners, an American Express Travel Representative, announced a newly-redesigned website that offers travelers an easier way to plan travel and connect with their travel advisor to book travel. Cruise Planners travel agents are the best way to book a vacation and now an enhanced website allows travelers to instantly find a travel agent for superior customer service.

“The newly re-designed CruisePlanners.com better showcases the services we offer, differentiating our travel advisors from our franchise sales team while highlighting that our full-service travel advisors sell all types of vacation experiences," said Michelle Fee, CEO and co-owner of Cruise Planners. “People visit our site for a variety of reasons – some want to book travel, others want to buy a franchise – now we can better service each visitor’s needs and quickly direct them to their desired service.”

Cruise Planners also announced a new chat feature on Cruise Planners’ website offering the quickest way for travelers searching online to connect with professional travel advisors. The website also boasts a responsive design, streamlining the user experience no matter if viewing the website via desktop, tablet or mobile device.

Enhancements to the website include:

  • Lead-generating opportunities for franchise owners. The lead generating process uses geotargeting to match clients with the right travel advisor, based on the agents’ current online availability. These hot leads will include details of the trip clients have searched for, allowing agents to close the sale quicker.
  • SEO-rich text. The SEO content will help drive web traffic for all target markets including travel consumers, potential franchisees and those looking for information regarding travel agent services.
  • Exclusive travel deals. Now more prominent, the weekly travel deals featured on the website are exclusive Cruise Planners offerings such as added or upgraded amenities and reservation discounts not available through other online travel retailers.
  • Agent profile listings. All agents can customize their profile page on the corporate website, increasing Cruise Planners’ local search visibility using geotargeting technology.

“The main benefit of the new site is the convenience of immediately connecting travelers with the right travel advisor,” Fee said. “Consumers want an on-demand way of making a human connection, which results in superior service – this helps bridge the high-tech world with the human touch that can only come from a personal travel advisor.”

Once a traveler has started working with a Cruise Planners travel agent, technology continues to play an important role. For example, agents will be able to send their clients digital trip summaries within minutes of connecting with them, simplifying the process of booking family vacations, group travel, weddings, corporate travel or even weekend getaways.

“Cruise Planners always creates the best tools with the travel advisors and travelers in mind,” said Monica Brown, franchise owner based in Bradenton, Florida. “Enhancing the corporate site can increase the amount of leads we receive as franchise owners and I look forward to helping grow my travel client base.”

About Cruise Planners, an American Express Travel Representative

Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a network of more than 1,500 franchise owners who independently book amazing vacation and travel experiences for their clients. The Florida-based Home Office Team positions a nation-wide network of franchise owners for success by providing innovative marketing, booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be lauded and has been named the No.1 travel franchise by Entrepreneur magazine for 13 consecutive years. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, has been ranked as the #1 travel franchise by Franchise Business Review for 5 years in a row, and was recognized as one of the Top Workplaces by the Sun Sentinel since it started ranking companies.

Headquartered in Coral Springs, Fla. with more than 22 years of experience, Cruise Planners has achieved top producer status with every major cruise line. Accolades include numerous Magellan Awards from Travel Weekly for the past seven years, American Express Travel Representative Excellence Award for 11 consecutive years (2004-2014), American Express Agency of the Year (2010), Royal Caribbean International Chairman’s Award (2015), Royal Caribbean International President’s Award for Overall Achievement (2012 and 2014), Royal Caribbean International Home-Based Partner of the Year (2007-2013), Norwegian Cruise Line Franchise Agency of the Year (2011-2015), Celebrity Cruises Field Sales Account of the Year (2015), Celebrity Cruises Home-Based Account of the Year (2013-2014) and Celebrity Cruises Southeast Region Travel Agent Partner of the Year (2010), American Express Vacations Best of the Best Globe Award (2008-2015), Globus Family of Brands Premier Agency Partner (2009-2014), Platinum Member of the 500 Club for Sales Excellence (2014), Platinum Circle Member with Viking River Cruises (2009-2012), Uniworld Boutique River Cruise Collection Top Producer (2008-2014) and Regent Seven Seas Cruises Top Producer. Cruise Planners is one of the Top 50 franchises for Veterans according to GI magazine, the Top Franchise Brand for Veterans according to Franchise Business Review, has been named one of the Top 25 franchises for African-Americans by Black Enterprise magazine and is a member of the International Gay & Lesbian Travel Association. For more information, visit http://www.cruiseplanners.com.

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room, following us on Twitter @Cruisitude or on Facebook. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit our franchise website.

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Caitlin Murphy Gardner
Cruise Planners
+1 (954) 344-8060 Ext: 117
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