Blue Angels Youth Ski and Snowboard Program Celebrates 25 Years With Launch of #GOSNOW

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Blue Angel Snow was founded in 1992 by ski industry veteran Heidi Emery with the hopes of sharing her passion for winter sports with other children and teenagers.

My son learned more than I could ever teach him! He also gained many other skills from his experience, such as keeping organized, using good judgement and maintaining energy during a long day.

The Blue Angels Youth Ski & Snowboard Program has been providing California children and teens with the opportunity to learn and fine-tune their snowboarding and skiing skills with friends and other snow-sport enthusiasts for the past 24 years. In 1992 the camp was awarded the prestigious New Skier/Snowboard Development grant by the Snowsports Industries America (SIA) for its contributions to the growth of winter sports. This season marks the 25th anniversary of California’s most established youth ski and snowboard program, contributing close to 100,000 skier days* to California resorts over the past two decades.

To celebrate the milestone, Blue Angel Snow teamed up with web development/design and online marketing expert Brad Fernbaugh of SR3 Group to create a visual and interactive platform to share the on-snow experiences of the many children and teens in our communities and introduce #GOSNOW, a new initiative to promote youth skiing and snowboarding. The new look for Blue Angel Snow provides a fresh new face for the brand. With easy access to information and content, the interface presents the user with a rich user experience. The new website is fully functional on all devices.

The Blue Angels Program offers a five Saturday ski and snowboard camp catering to children and teenagers (ages 7-16) of all ability levels and provides an environment in which youth can ski and snowboard with friends while learning from a professional instructor. Program participants are placed in similar level groups of 8-10 and assigned to one instructor for the duration of the program. The consistency of having the same coach each Saturday and having groups of equal age and ability is ideal for learning and the camp structure lends itself to developing many other skills as well. According to one parent, "My son learned more than I could ever teach him! He also gained many other skills from his experience on the ski slopes, such as keeping organized, using good judgement, observing weather conditions and maintaining energy during a long day."

The ski resort instructors also enjoy being a part of the ski and snowboard camp. According to program director Heidi Emery, “Blue Angel Snow is very rewarding to the instructors. It gives them a chance to really get to know each participant and work individually with everyone in their group. Assessing participant’s progress over five Saturdays gives the coaches an opportunity to fine-tune each participants’ skills. In fact, the program is so popular with the ski and snowboard instructors that they have been known to rearrange their schedules to compete for a position to coach the program.”

The on-snow experience is not the only feature that draws young skiers and snowboarders to this unique kids camp. They also enjoy the lifestyle aspect of the sport that includes socializing with other young snowboarders and skiers during lunch and at the day's end. The private group area designated for Blue Angel Snow Camp features a participant-only area with music, pro-rider appearances and sponsor giveaways.

Founder and program director Heidi Emery reflects, "as we approach our 25th season, we think back to the many campers who have taken this outdoor journey with us, some of which now have their own youngsters on the slopes! It has also been an honor to have worked with so many amazing volunteer parent chaperones and ski and snowboard instructors over the past 24 seasons." Blue Angel Snow eagerly awaits the 2017 winter season with a new crew enrolling to hit the slopes at Sierra-at-Tahoe and Mountain High Resort. For more information about The Blue Angels Youth Ski and Snowboard Program or #GOSNOW, head on over to http://www.BlueAngelSnow.com or call us at (858) 509-8926.

*Skier Days – A day of skiing purchased in a ski area, used to measure the number of skiers in any one particular ski area.

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Heidi Emery

Heidi Emery
@BlueAngelSnow
since: 07/2009
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Blue Angels Youth Ski & Snowboard Program
since: 09/2009
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