We are thrilled that the some of the biggest brands in sports have joined the Mazu family to safely connect with this next generation of fans...
Kelowna, British Columbia (PRWEB) November 07, 2016
Professional sports teams across the NBA and NHL are giving their young fans something extra special to cheer about this season, as they get ready to kick-off the launch of their first fan app experiences designed specifically for kids and families. The launch signals a shift in how teams are engaging their next generation of fans, addressing the rise in children being active on social media without parental consent, by creating a safe and positive environment that brings the whole family together to connect with their favorite team.
Mazu, the Kelowna-based youth engagement and content company that builds safe digital products for kids and families is pleased to announce it has signed the Edmonton Oilers (NHL) Boston Bruins (NHL), and LA Clippers (NBA) to its roster of safe, sports club apps geared towards youth 13 and under. Mazu’s Club Clippers, Bruins Academy and Club Oilers apps will all launch this month in the App Store and Google Play.
Mazu’s mission is to bring families together by developing meaningful experiences that engage the whole family both on and offline. Developed to safely connect kids and families with their favorite sports teams, Mazu’s club apps offer exclusive content developed specifically for young fans with daily challenges, group chats, and user-generated content all in a single protected platform. Kids have the opportunity to interact with the teams and players they admire, while teams are able to engage the whole family by connecting them with kid-friendly events, in-game experiences and community initiatives happening throughout the year.
“We are thrilled that the some of the biggest brands in sports have joined the Mazu family to safely connect with this next generation of fans,” said Janice Taylor, Mazu CEO and Founder. “Through these new partnerships, we are distinctively situated to help children engage, gain knowledge, and foster a connection with their favorite sports teams, all in a safe and age-appropriate online environment.”
On the individual club apps, kids can create custom team avatars, track schedules and statistics, participate in daily challenges directly from the team, test their skills at trivia and daily predictor games, earn badges, and more. Content is specifically designed to promote positive messaging, STEM education and core values.
Kids can also communicate with other fans and join live chats with some of the team's biggest names, safely and securely. Mazu’s advanced chat monitoring technology filters out bad language, abusive comments, and can even decipher harmful or negative messaging, all of which is fully compliant with the Children’s Online Privacy Protection Act (COPPA) and certified by Privo.
For parents, Mazu's Family Manager tool helps monitor activities like friend requests and sharing. Parental consent is required for child sign-up, public shares, and other participation. No personal data is ever collected or stored, and the platform is 100% ad free.
"We're thrilled to be working with Mazu family to launch Club Clippers and are excited to connect our young fans with not only our in-game experience, but our incredible youth programs, including our youth camps, mentorship programs, family-friendly events and community initiatives happening throughout the season,” said Matt Paye, LA Clippers Vice President of Marketing. “Club Clippers is truly about engaging our next generation of fans. Through the new mobile app, kids can connect to kid-friendly content and foster their love for the Clippers and our community.”
“Our fan base has unmatched passion for Oilers hockey, and Club Oilers is yet another experience we are proud to share with our young fans and families to keep them connected to our team through this fun and engaging mobile app,” said Oilers Entertainment Group Chief Commercial Officer Stew MacDonald. “We’re excited to offer exclusive content through Club Oilers for kids to enjoy in an entertaining, interactive and safe platform.” Boston Bruins forward Dominic Moore said, "It's great that our young fans have an app that's just for them. I am happy that young Bruins’ fans have a safe place online where they can engage with the Bruins, its players and its community programs.”
For more information on Mazu and its sports team club app collection, please visit http://www.mazufamily.com.
About Mazu
Mazu is a youth engagement and content company that builds safe digital products for kids and families to connect them with the interests they love in an interactive and secure environment. Mazu works closely with partners across professional sports, entertainment and education to create products with the highest safety and privacy standards while promoting positive and engaging messages for kids. Mazu creates fan communities that inspire positive action both on and offline while encouraging healthy and positive online social behavior for today’s youth. Mazu is headquartered in Kelowna, British Columbia with offices in Toronto and Los Angeles. Visit http://www.mazufamily.com for more information. Follow Mazu at twitter.com/mazu_family
About Janice Taylor
Janice Taylor, social entrepreneur, inspirational speaker and online safety advocate is the CEO and Founder of Mazu.Throughout her work in both Canada and Silicon Valley, she has presented at high-profile events such as TEDx Kelowna and Marianne Williamson, and was selected as one of Oprah’s “Ultimate Viewers” for her women’s-focused Just Be Friends network. Janice was selected to be among The Consulate of Canada’s “12 Tech Women in Canada” and CBC Radio’s Saskatchewan Future 40 and was a finalist for the esteemed “Woman of Worth” Awards in 2013. Her mission of bringing change to the world by encouraging positive social behavior that reaches beyond the barriers of race, religion, color or culture through the practice of universal core values, is the driving force behind Mazu and her book “Wisdom. Soul. Startup.” (Friesen Press, October 2016).
