Laguna Niguel, CA (PRWEB) November 08, 2016
The Flair Espresso Maker has raised over $20,000 on Kickstarter and is set to take on the established players in this market, thanks to a unique minimalist design and precision engineering.
You can view the campaign at https://www.kickstarter.com/projects/flairespresso/flair-espresso-maker/
The inventor, Sergio Landau, is a mechanical engineer and coffee-lover from California. He found himself longing for an alternative to expensive home machines that can approach the quality of professional espresso machines.
He came up with the clever idea to separate the brewing head from the machine to make it simpler and more interactive to use. The prototypes he made – over the last six years – have been refined until there was nothing left to take away, without compromising the quality of the espresso produced.
The result is an elegant and simplistic manual espresso maker, which contains only the essentials to brew consistently good espressos, yet allowing the user full manual control of the process. The stainless steel and die cast aluminium materials make it extremely durable, but it disassembles easily for portability, storage and cleaning.
Despite being in his mid-60s, Brazilian-born Sergio has put his prototype on Kickstarter in the hopes that coffee lovers and ‘espresso geeks’ will appreciate the uniqueness of his invention, and pledge towards the $45,000 crowdfunding goal. With the pledges, he can put the Flair into full-scale production and bring this unique product to a wider market.
No other espresso maker gives you full access to the brewing head, letting you pre-heat the cylinder and maintain the right temperature to extract a proper and hot espresso. There’s no plastic in the pressure chamber, which can make for inconsistent shots. The Flair is made of solid die cast aluminum and stainless steel, so it should last for decades. All of this means users can create a consistent and professional quality espresso – rich and full-bodied, with plenty of crema.
Moreover, users of the Flair can ‘customise’ their double shot, simply by experimenting with the beans, grind, tamp, water temperature and speed of extraction, all of which are done manually, the old-fashioned way. A fun process, as Sergio explains.
Flair has already been selected as one of Kickstarter’s ‘Projects we love’, and comments have been extremely positive. One Superbacker commented: ‘I just pledged for Flair and I’m very excited to be among the first to get one. I really like the concept and perhaps more importantly it looks to be extremely well executed. A robust design plus quality materials equates to bullet proof. Compact storage and portability will make it useful in many different settings… On top of all that I appreciate it was done with style!’
The inventor, Sergio, says: ‘I am an espresso drinker. I grew up in Brazil, and in the 50’s and 60’s most children as young as 5 used to drink coffee and milk for breakfast every day. Drinking good strong coffee is in my DNA and I made Flair to solve my own dilemma. With friends and family telling me how great it made the espresso taste, I had to try Kickstarter to see if we could share this with the world. I know coffee geeks and home baristas will love it, and it offers the best of all worlds: A professional espresso, not skimping on flavour or impact, completely as you like it, but from an extremely simple product that can be taken with you wherever you go.’
The Kickstarter campaign runs until November 24, and is currently offering backers the chance to snap up the Flair Espresso Maker for just $105 (the planned retail price will be $159.99). See more at: https://www.kickstarter.com/projects/flairespresso/flair-espresso-maker/
Having only heard about Kickstarter a year ago, retired Sergio is now following his dream – and drinking perfect espresso every day.