Super Value Tours' Taiwan Promotional Videos Win the Oscars of the Travel Industry

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Super Value Tours' Taiwan tourism promotional short videos received two gold medals of the 2016 Travel Weekly's Magellan "Tour Operators" Awards

Headquartered in Los Angeles, Super Value Tours is a reputable travel operator of luxurious tours between North America and Asia. The company is recognized by Travel Weekly, the most trusted travel magazine in the US, as a double gold winner of the 2016 Travel Weekly Magellan "Tour Operators" Awards in September. With its rigorous rating system and comprehensive categories, Travel Weekly’s Magellan Awards is praised as the Oscars of the travel industry, and every year it honors the most outstanding professionals in the business. This year, Super Value Tours received two gold medals in the “Tour Operators” category for its two Taiwan tourism promotional short videos: On the Menu: Taiwan and 10-Day Taiwan Island.

Taiwan is internationally known for its delicious food. Through the awarded short video On the Menu: Taiwan, Super Value Tours showcases how good food is found on every street corner and deeply rooted in Taiwanese' daily lives. As Roy Liao, Vice President of Product Development at Super Value Tours mentioned, Taiwanese greet each other with the saying ‘have you eaten yet?’ instead of the usual greetings, revealing the importance of food in the Chinese culture. The amazing food scene in Taiwan is not limited to exquisite ingredients and fine dining restaurants; it is the roasted sausage skewers and crispy chicken that you can easily find from street vendors, freshly picked seasonal vegetables that are stir-fried to order, manually-pressed beef noodles in broth that has been simmered for hours, and the globally renowned soup dumplings (Xiao Long Bao) of Din Tai Fung. The other short film 10-Day Taiwan Island emphasizes on the deep human touch behind Taiwan’s natural sceneries. A ten-day trip around the island shows you the most fascinating Taiwan: 670,000 pieces of treasure from the National Palace Museum that summarize a 5000-year history of Chinese civilization; Jiufen, a stunning town of mountains with an impressive view of coastline; Cingjing Farm that feels like Switzerland; bicycling through the Chihshang rice field in Taitung; and the exploration of Taiwanese temple architecture and folk art in the Lukang township. Through the most local experience, one can discover the beauty of Taiwan and immerse in the hospitality and kindness of the people. The only way to truly understand what this remarkable island has to offer, is a trip to Taiwan.

Super Value Tours shared that the essence in producing these videos is to effectively communicate the difference of how they design their tours comparing to the rest of the industry. Although many travel agencies have created short promotional videos to expand their markets, it is especially exciting that their particular videos are being recognized with the gold medals from the Travel Weekly Magellan Awards. These two videos are comparable to the quality of short films and are absolutely worth watching - not just as an advertising piece for the tourism destination, but as an extract of Taiwan’s breathtaking sceneries.

You can watch the videos by searching “Super Value Tours” on YouTube or clicking the links below:

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