Travelers prefer to book vacation rentals directly with the owners or local managers VS middleman booking websites 25:1.
Middleton, Wisconsin (PRWEB) November 07, 2016
Nothing compares to the vacation experience found at cabins, cottages, lodges and homes. This experience also includes personal relationships between rental owners/managers and travelers that have roots older than the internet itself. So, why do today’s Online Travel Agencies (OTAs) create walls between vacation rental owners/managers and travelers? Because building “the wall” worked for the hotel industry. Thankfully, the big hotel chains have begun to fight back with their own book-direct campaigns.
From their new office in Middleton, WI., JM Creative Group continues to fill a void left behind by OTAs moving towards online transaction only; the ability to book directly with vacation rental independent owners or local property managers. OTAs that funnel renter-dollars though their third-party booking websites are experiencing big growth, but at the expense of rental owners/managers and travelers. Vacation rental owners and local managers are listing with JM Creative Group of websites so they are less reliant on commission-model OTAs.
Creating a clear path to small rental properties and larger property managers allows owners and managers to be more successful in the marketplace and control their own inventory. Booking direct has become a big competitive advantage for JM Creative Group of websites. Middleman OTA booking website’s road to the rental owners/managers has forked. To the left, rising commissions for owners/managers; to the right, new traveler fees. Though JM Creative Group competes with hotels for traveler dollars, they applaud what the industry is doing to distance themselves from OTAs. JM Creative Group embraces the same philosophy and continues to teach renters about the unnecessary traveler fees when booking through middleman booking websites.
JM Creative Group launched our trademarked RentWisconsinCabins.com in 2009. Since 2014, we’ve launched five additional independent websites: RentMinnesotaCabins.com, RentMichiganCabins.com, RentNewYorkCabins.com, RentMontanaCabins.com and RentTennesseeCabins.com. We have plans to roll out a minimum of 21 state websites.
Membership & traffic – As of 11/3/16, JM Creative Group has quietly grown our selection of cabins, cottages, lodges and homes to over 1,500 in six states.
Unlike middleman OTAs who charge owners/managers commissions on every online booking, and vacationers a traveler fee; JM Creative Group of websites are free for travelers, and rental owners/managers list properties for a low annual fee. Their book-direct model also eliminates fake booking website scams and helps travelers avoid double bookings.
To learn more about our group of websites please contact:
Joe Mogensen, Founder
3510 Parmenter St. #400 • Middleton, WI 53562
Office: (608) 850-4242