New Eureka Website Makes Shopping and Cleaning Easier for Customers

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Bold new look, high usability makes finding innovative cleaning solutions stress-free

The new Eureka website ensures a great user experience.

Eureka has made finding vacuums easier than ever with the redesign of its new consumer website, found at http://www.Eureka.com. Eureka’s new site represents its continued efforts to make the shopping experience as stress-free as possible for customers, so they can quickly find Eureka’s wide-range of reliable, practical products that get the job done, and get back to enjoying life’s simple moments with family and friends.

“Maintaining a clean home can be difficult. Finding the right product to get the job done should not be a challenge,” said Jillian Hillard, director of product marketing for Eureka. “With product reviews, ‘where to buy’ sections, live-chat capability, price points for every budget and more, the new Eureka website ensures a great user experience.”

With the new website, customers can become part of Eureka’s “Clean Family” on the site’s Community section, which features video and other multimedia, links to social media and content to help create a community between the brand and its customers. This easy flow of feedback and communication not only provides customers a direct way to help keep their Eureka vacuums running at peak performance – now they can watch instructional videos, learn about the newest products, read and sign up for the “Clean Scene” newsletter, access product manuals, get seasonal tips and much more.

The site is designed to reflect the new look and feel for the brand, with an emphasis on helping families have “good clean fun” on the floor, where both messes and memories are made. Customers visiting the site will be invited to enjoyably browse as they are greeted by beautiful black and white, and color lifestyle photography, a stylish color palate and a simply intuitive interface.

“Eureka’s new website aims to capture the day-to-day life of our customers. It features dynamic photos, bold colors and shapes, and clearly defined sections that call out product highlights so users can find the perfect products for their needs,” said Hillard.

As the reliable cleaning partner, Eureka designed and developed web solutions that makes shopping for Eureka vacuums as easy as using them. The results can be found at http://www.Eureka.com.

About Electrolux Small Appliances North America
Electrolux Small Appliances North America (ESA-NA) leverages consumer driven insight to manufacture and market innovative small appliances for the home. The company markets floor care products to consumers under its well-known Eureka and Electrolux brands and sells high-quality commercial products under its Sanitaire brand name. It also offers central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). ESA-NA is based in Charlotte, N.C., and is a part of The Electrolux Group. Visit http://www.electroluxusa.com/floorcare, http://www.eureka.com, http://www.sanitairecommercial.com or http://www.beamvac.com for more information.

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Matt Kasik
L.C. Williams & Associates
+1 312-565-4611
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