92 Percent of Amazon Shoppers Would Not Consider Purchasing a Product That Received Less Than Three Stars

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Feedvisor's Amazon User Study 2016 reveals valuable insights into Amazon shoppers’ purchase habits

Feedvisor’s Amazon User Study 2016 reveals an overall preference for high-quality shopping experiences, indicating that Amazon third-party sellers must compete on customer service in order to be successful. The study found that when buying from third-party sellers, nearly nine in 10 (87 percent) of shoppers say they always or sometimes check the seller rating, while only 13 percent rarely or never do. Nine in 10 (92 percent) of Amazon users will not purchase a product with a rating below three stars.

The study was conducted by Feedvisor, the algorithmic repricing and revenue intelligence company. It surveyed more than 1,500 U.S. Amazon users and showed how they rely on the online marketplace for price and product information during their shopping journeys. The study revealed that 70 percent of Amazon Prime members and more than half of non-Prime members always or often check Amazon prices before making a purchase on another site. In addition, 59 percent say they always read the full product description when researching and comparing products on Amazon.

“Amazon users are savvy shoppers and they have high expectations of their eCommerce experiences,” said Ohad Hagai, VP Marketing of Feedvisor. “It’s no longer enough for Amazon sellers to post their items on the marketplace and expect to make a sale. Since the vast majority of customers prefer free and quick shipping through Amazon, sellers might wish to consider Fulfillment By Amazon as a means to accelerating their sales."

Overall, the study reveals that in order to maximize revenue, third-party sellers will have to go above and beyond when it comes to providing quality content and customer service.

Key findings include:

● Amazon uses aren’t exclusive: 61 percent of Amazon users have also made a purchase on a brand or retailer’s site, such as Walmart.com or Gap.com, in the last year.
● Prime members shop Amazon more often: About a third of Prime members make purchases on Amazon at LEAST once per week, compared to 5 percent of non-Prime members.
● Shipping costs are a deterrent to sales: More than 85 percent of customers consider shipping charges to be a deal-breaker.
● Amazon users consider third-party sellers to be reliable: Nearly 80 percent of Prime and 60 percent of non-Prime members have purchased from third-party sellers.

“As the eCommerce marketplace becomes increasingly crowded, Amazon sellers need to focus on meeting consumers' demands in order to be successful,” Hagai added. “With speedy shipping, quality product descriptions and positive reviews, third-party sellers will be able to maximize sales on Amazon.”

To view the complete results of the Feedvisor Amazon User Study, please visit: http://fv.feedvisor.com/amazon-customer-survey-p.html?utm_source=pr&utm_medium=csurvey&asset=csurvey-pr.

About Feedvisor:
Feedvisor is the pioneer of Algo-Commerce — the discipline of using Big Data and Machine Learning Algorithms to make business critical decisions for online retailers. Feedvisor’s cloud-based Algorithmic Repricing and Revenue Intelligence solutions power millions of pricing decisions daily, providing retailers with actionable insights to maximize profitability and drive their business growth. For more information, please visit http://www.feedvisor.com.

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Nausheen Farishta
Walker Sands Communications
+1 3129649112
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