New Datasets Now Available for US Magnify Clients

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Gadberry Group’s Magnify® GIS software product now updated with new 2016 datasets for location and site selection analytics

Gadberry Group announced today the new release of 2016 datasets for the Magnify US market. This update brings the freshest data available to Gadberry’s US GIS software mapping product, Magnify.

Magnify is a cloud based location intelligence product designed to quickly create targeted study areas for accurate and precise location analysis by leveraging detailed demographic data and Google® map reports. As part of their Magnify license, existing US clients will automatically receive these new datasets. The Magnify Canadian Edition datasets will be updated in the Spring of 2017.

The following Magnify Datasets have been released for the US market:

  • Updated Estimates (2016) and Projections (2021)
  • 2016 Boundaries and geographic rosters
  • Retail Sales Potential
  • Consumer Potential Detail
  • Financial Wealth & Assets
  • Business Summary

Magnify is a powerful, easy to use and economical cloud-based data visualization tool that is designed to address the demands of today’s rapidly changing demographic landscape. It merges current and relevant demographic information with contemporary mapping capabilities. Magnify not only delivers accurate geo-demographic insights for the US and Canada, but also saves Gadberry’s clients time and money.

"With Magnify I can process several things at once. I started a 15,000-point site file while geocoding a 1,000,000 record customer file and had no slowdown. I also really enjoy that you can leave the program and receive notification when your process is complete. The ability to easily geocode and batch process multiple sites at once is an incredible time saver,” says long-time Magnify client Lenne Prussiano, President, Lenneco.

“At Gadberry Group, we understand the importance of geospatial demographic changes to your location analysis and are working hard to continually improve our products with the most up-to-date data available,” says Janey Pettit, Gadberry Group Director of Product Development. “With updated demographic estimates and projections, our customers have a better understanding of opportunities and challenges that are likely to occur in upcoming years.”

About Gadberry Group
Gadberry Group combines 25+ years of geospatial data science expertise to provide location-based information data products and services for clients who demand the most current, accurate, and precise geo-demographic data for their location analysis and research. Headquartered in Little Rock, Arkansas, Gadberry has industry-recognized expertise for combining sophisticated data development, software development and professional services to help clients solve business problems related to site and store selection, marketing campaigns based on specific geographic and demographic targets and geographic-based analytics. Gadberry Group’s geo-demographic dataset, MicroBuild®, is protected under U.S. Patents No. 8,341,010 and 8,428,999. For additional information, visit Gadberry Group at

Media Contact:
Janey Pettit, Gadberry Group

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