SLMA views sales lead management as revenue management,” notes SLMA CEO James Obermayer. “The leaders who take this message into the marketplace are valuable champions of the idea when you manage leads you manage the entire revenue generating structure.
Atlanta, GA (PRWEB) November 07, 2016
Revenue Marketing™ Company, The Pedowitz Group (TPG), announces three top executives are on the ballot for the 2016 Top 40 Most Inspiring in Sales Lead Management award. TPG nominees Debbie Qaqish, Kevin Joyce and Scott Benedetti represent the best and the brightest in their respective categories.
The peer-based contest is sponsored by the Sales Lead Management Association (SLMA). SLMA members may cast their votes from November 7 until December 6th. Membership is free.
Debbie Qaqish, Chief Strategy Officer and Principal Partner, is nominated for the B2B C-Level Management category. This year Debbie has been focused on identifying the key ingredients for building a successful Revenue Marketing Center of Excellence. She has been prolific in the area of Marketing Operations, authoring a white paper series and bylined articles on the rise of this critical functional area. Debbie coined the term Revenue Marketing in 2011 and authored the award-winning book, “Rise of the Revenue Marketer.” She hosts radio program WRMR Power Talk Radio for Revenue Marketing Leaders. Debbie is a five time winner of SLMA’s Most Inspiring/Influential in Sales Lead Management and a Top 20 Woman to Watch. Debbie is a regular columnist for B2B Marketing Magazine and Strictly Marketing Magazine.
Kevin Joyce, VP of Marketing Strategy, is nominated in the People in Lead Generation category. Kevin inspires his team to evolve lead management for clients, accounting for acquisition and retention. This year, Kevin innovated TPG’s funnel lead management process for clients Bandwidth and GE Digital. He introduced the concept of why companies should create two different funnels to manage leads, one for acquisition (new leads), the other for retention and growth (existing customers). Kevin also introduced SCOTSMAN, a new list of criteria to measure the marketing funnel and handoff of sales ready leads, to replace outdated BANT. Kevin is regular columnist for Target Marketing Magazine.
Scott Benedetti, VP of Sales, is nominated for the B2B Sales Management award. At TPG Scott leads the company’s global sales team and has also led marketing during his seven year tenure. Scott’s firsthand experience in the sales and marketing trenches, gave him the insight and experience to build TPG’s internal demandgen engine. An expert in Account Based Marketing strategies, lead scoring and predictive technologies, Scott understands what drives today’s digitally savvy buyer. For the last three years Scott has been named One of the Top 50 Most Inspiring/Influential in Sales Lead Management. He has been featured in publications such as Huffington Post, DemandGenReport and Sales & Marketing Management Magazine.
“SLMA views sales lead management as revenue management,” notes SLMA CEO James Obermayer. “The leaders who take this message into the marketplace are valuable champions of the idea that when you manage leads you manage the entire revenue generating structure.”
About the Sales Lead Management Association (SLMA)
The Sales Lead Management Association (SLMA) helps companies become successful in the critical business process of managing sales leads. SLMA was founded in 2007 by James W. Obermayer, Susan A. Campanale and Mark L. Friedman. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speakers directory, case studies and a blog. SLMA has 9,200 worldwide members, 300-plus articles from 60 authors, and interviews with 345 executives achieved from the SLMA weekly radio program. For information, visit SLMA.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 firm, is the world’s largest full-service Revenue Marketing™ company. A two-time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,200 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 40 national awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog.