Crimson Cup Welcomes Lavish Coffee Bar in Jasper, Alabama

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Lavish Coffee Bar in Jasper, Alabama celebrates its grand opening on Tuesday, Nov. 8 with a 50-percent-off special on all coffee drinks. Owners Dustin and Shannon Beaty learned how to run their new coffee shop from Crimson Cup Coffee & Tea, a Columbus, Ohio coffee roaster and coffee franchise alternative.

Lavish Coffee Bar Jasper Alabama
Crimson Cup does everything. That’s what really sets them apart. None of the other sources provided the complete package: design and layout, equipment, coffee, products, training, on-going marketing and support.

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea recently welcomed Lavish Coffee Bar in Jasper, Alabama to the group of independent coffee shops, cafés and bakeries it supports in 29 states. Located at 19th Street E. in downtown Jasper, the new shop celebrates its grand opening from 6:30 a.m. to 7:00 p.m., Tuesday, November 8 with live music and a 50-percent-off special on all coffee drinks.

“We’re excited to support Dustin and Shannon Beaty as they open a new coffee shop within their existing Lavish clothing boutique,” said Founder and President Greg Ubert. “Like so many of our customers, Dustin and Shannon had a unique vision of a way to bring their community together through coffee. It’s our privilege to help them bring their vision to life.”

The couple decided to add a coffee bar to their Lavish clothing boutique after visiting several multi-purpose facilities while traveling out west. After remodeling the boutique, they were left with vacant space in the store that seemed perfect for a coffee bar.

To learn how to run a successful coffee business, they turned to Crimson Cup Coffee & Tea, Roast magazine’s 2016 Macro Roaster of the Year. Through its 7 Steps to Success coffee franchise alternative program, the specialty coffee roaster trains entrepreneurs to run successful coffee shops.

“We contacted several different companies before selecting Crimson Cup Coffee & Tea as our coffee partner,” Dustin Beaty said. “I found a lot of places would sell me coffee and equipment, some places to sell other coffee house products, a couple of places to do training.”

He said that Crimson Cup’s comprehensive approach was the deciding factor. “Crimson Cup does everything. That’s what really sets them apart,” he added. “None of the other sources provided the complete package: design and layout, equipment, coffee, products, training, on-going marketing and support.”

After months of planning, consulting and training with Crimson Cup, the new Lavish Coffee bar opened in October. It offers a cozy place for customers to study, socialize and enjoy handcrafted beverages. The menu featured hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies, Italian sodas and other custom drinks. Locally baked treats from Michelle’s Bakery round out the offerings.

Seating options include a comfy spot at the back of the coffee shop with couches, free Wi-Fi and books to enjoy. A pathway connects the coffee bar to Lavish Boutique, allowing customers to enjoy their beverage while shopping.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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Cheryl Claypoole
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Lavish Coffee Bar Grand Opening Jasper Alabama