New Business Brings High-Quality Pet Food to West Valley

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Pet Wants West Valley offers free, personal delivery to Surprise, Goodyear, Sun City, Litchfield Park and Verrado.

Janelle and Kevin George

We want to educate people about what’s in the pet food you can buy at the store – and how long that food may have been sitting on a shelf – and what makes Pet Wants different.

When Kevin and Janelle George took a leap of faith and moved to Arizona, they knew they wanted to open a business that made a tangible difference on peoples’ lives and that they’d be passionate about doing every day, but they weren’t sure what that would be. After a year of searching, the Georges are proud to announce the launch of that business, Pet Wants West Valley.

Pet Wants’ carefully developed proprietary pet food is slow-cooked with fresh, all-natural ingredients. The all natural dog and cat food is made in small batches once per month so every kibble is guaranteed to be fresh and packed with nutrition. Pet Wants West Valley offers free mobile delivery to pet families in Surprise, Goodyear, Sun City, Litchfield Park, Verrado and the surrounding communities.

Janelle and Kevin, who are both United States Air Force veterans, sold their home in Colorado and moved to Arizona last year to be closer to Kevin’s retired parents and to pursue their business dreams. Prior to the move, Kevin, a graduate of the United State Air Force Academy, worked in executive leadership with a focus on operational management for a Fortune 200 company and Janelle, who has 20 years of experience in health care, was working in cancer prevention. Kevin found Pet Wants while working as a franchise consultant.

“We knew we wanted to launch our own business, but we wanted something that was exciting AND tied into a shared interest. We both love animals – we foster rescued animals, we’ve adopted three of our own rescue animals and Janelle is a volunteer at the Arizona Humane Society – so when we found Pet Wants, we knew it would be a perfect fit,” Kevin said.

The George family lost two of those rescue dogs to cancer this year – within five weeks of each other – and they understand that families want to do all they can to give their pets as many healthy years as possible. But they also know that sometimes pet parents don’t realize what they’re feeding their animals.

“We are both active, fit and practice healthy eating habits, but it wasn’t until the last couple of years that we started paying closer attention to healthy eating habits for our pets. As our oldest dog aged, we experimented with different products and methods to try to make sure she was getting the nutrition she needed. We wish we’d found Pet Wants sooner,” Janelle said. “We want to educate people about what’s in the pet food you can buy at the store – and how long that food may have been sitting on a shelf – and what makes Pet Wants different. We’d love to send you a sample and, if your pet likes it, we’d be happy to deliver more right to your door.”

In addition to being made fresh monthly, Pet Wants only sources the best salmon, chicken, lamb, brown rice and other ingredients available. There’s no sugar added, no fillers and no animal by-products and Pet Wants never uses corn, wheat, soy or dyes.

“Fresh, high-quality food can really make an impact on an animal’s life and we believe that Pet Wants gives pet owners a superb new food option by providing wholesome, fresh and conveniently delivered food,” Kevin said.

Pet Wants originally launched in Cincinnati in 2010. Owned by Michele Hobbs, the business was built to provide proprietary crafted, fresh, slow-cooked, all-natural pet food delivered to customers through a retail store and a convenient home-delivery service. Hobbs, now the company founder, turned the business into a franchise in 2015 with the help of Franchise Funding Group, an investment and franchise-development company designed to help entrepreneurs scale their companies nationally as franchise systems.

To order Pet Wants food for your favorite companion or to learn about the company, call (623)738-5363, email KGeorge(at)PetWants(dot)com or visit

About Pet Wants: Pet Wants was started by Michele Hobbs out of love for her pets and frustration. Veterinarians were unable to help relieve her dog’s painful skin allergies. After doing much research, Michele discovered the national dog food brand she trusted was not fresh, not all natural, and lacked sufficient nutrition...and when pet food sits in warehouses and store shelves for months and months… it loses even more nutritional value. She was committed to developing a better solution for all dogs and cats. Their food is exclusively crafted… fresh, healthy, slow-cooked and all natural with no sugar added, no fillers and no animal by-products. They source only the best salmon, chicken, lamb, brown rice, and other ingredients. Fresh ingredients make for better food… and better health for pets. And since they never use corn, wheat, soy or dyes, the common pet health problems associated with these ingredients are no longer worries. Their fresh food is conveniently delivered to the customer within weeks of production, not months. Roughly half of Pet Wants products are sold through their store and half through their convenient, home-delivery program. You can learn more at

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EJ Delara
Pet Wants
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