The Will-Burt Company Refocuses Its Business Model

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The Will-Burt Company Reinvents Itself

The Will-Burt Company is the world’s premier designer and manufacturer of telescoping mast and tower elevation solutions – the world’s one stop shop offering virtually every payload elevation solution from one source – for military, fire, cellular, broadcast, entertainment and other applications. Will-Burt’s LINX security solutions provide integrated access control and intrusion detection certified to protect critical assets. Founded in 1886, and incorporated in 1918, The Will-Burt Company started as a family business and has been employee-owned since 1985.

The Will-Burt Company is reinventing itself again. Like any company that has managed to survive and thrive for over a century, Will-Burt continuously evaluates its strategy and business model, and makes changes as necessary for the long-term good of the company and its employee-owners.

In addition to the mast business, Will-Burt’s other principal business in Orrville is its MIS (“Manufacturing Integration Services”) business. MIS has been a mainstay in the company for many years, serving local and regional manufacturers as a contract manufacturer, and will continue to do so. “MIS has gone through a number of critical changes over the years,” says Jeffrey O. Evans, a 22-year employee and the company’s President, CEO and Chairman. “Currently, the strong US dollar, combined with weaknesses in mining and road construction industries, has caused this business to become increasingly more cost competitive. As a result, we are changing our current business model in this industry.”

The Will-Burt Company is down-sizing MIS and re-focusing its manufacturing business unit on strategic accounts, including its own mast businesses. As a result, the company has decided to exit select other businesses and customers. “These changes will improve our efficiencies dramatically, and will substantially improve our ability to serve both customers and our employee-owners. Unfortunately, there will be some jobs eliminated during this transition,” said Mr. Evans. “We are making every effort to keep as many of our employees as possible, and have implemented a comprehensive plan to help those effected individuals secure new employment.”

The company expects this transition to last through second quarter 2017.

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Anthony Esposito
The Will-Burt Company
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