Helix Education and Brenau University Present "Meet the Institutions and Post Traditional Students of Tomorrow" at AAACE

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Thought Leaders Explore Shift in Learner Demographics and How Institutions Will Have to Adapt Their Marketing, Enrollment and Retention Strategies as a Result

Helix Education provides colleges and universities a comprehensive suite of technology and services to power data-driven enrollment growth 8x faster than the industry average.

"The increasing number of adult students in higher education is having a bold impact on the programs institutions offer, the way they offer them, and the support they provide," said Dr. Hoppes, Chief Academic Officer at Helix Education.

It is predicted that nearly 10 million adult learners will enroll in higher education by 2022, a number which marks a significant shift in learner demographics that promises to impact institutional technologies and processes across the student lifecycle. In "Meet the Institutions and Post Traditional Students of Tomorrow" at this week's AAACE Conference, leaders from Helix Education and Brenau University will explore this new learner demographic—including an examination of their wants, needs, and lifestyles— and how institutions can deliver an experience that meets their needs and expectations.

"Now, more than ever, we are seeing institutions rethink their processes to keep pace with changing student demographics. The increasing number of adult students in higher education is having a bold impact on the programs institutions offer, the way they offer them, and the support they provide," said Dr. Cherron Hoppes, Chief Academic Officer at Helix Education. As more adult learners enroll in degree programs, colleges and universities need to consider the motivations driving these students to enroll in higher ed, the preferred learning style of the adult learner, how they use technology, and what motivates them to succeed so that the institution's marketing, enrollment, and retention strategies align.

Brenau University, which enrolls 2,000 adult learners across five campus locations and online, is teaming up with Helix Education to discuss post-traditional learner trends. Dr. Crystal Toombs, who serves as Associate Provost for Adult and Graduate Studies at Brenau, is teaming up with Dr. Hoppes to lead a discussion on how these changing demographics are impacting programs, support and accreditation.

The American Association for Adult and Continuing Education (AAACE) is holding its Annual Conference in Albuquerque, NM from November 8th-11th. Educators will collaborate on theory, research and information pertinent to the ever-changing field of post-traditional learning.

About Helix Education
Helix Education provides colleges and universities a comprehensive suite of technology and services to power data-driven enrollment growth 8x faster than the industry average. The company’s three solutions —Outsourced Program Management, Enrollment Marketing and Retention Services— have successfully helped institutions find, enroll, retain, teach and graduate post-traditional learners for more than 30 years. Its enrollment growth solutions are powered by a proprietary technology ecosystem that aggregates data across the student lifecycle to better understand an institution’s best-fit students’ journey, and implements actionable intelligence to improve outcomes for students and institutions alike. For more information, visit http://www.helixeducation.com.

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Kristi Emerson
Helix Education
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