TABS Analytics and Women’s Marketing to Present Results of Third Annual Beauty Study during November 16 Webinar

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Consumer products goods analytics, and women’s marketing experts to present findings of cosmetics and skin care survey

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The beauty sector in CPG is a bellwether for emerging trends that are affecting the industry as a whole. It is a window into understanding millennials, social media, brand loyalty and engagement, and shopping habits.

TABS Analytics, a leading consumer and retail analytics firm, announced today a complimentary webinar on Wednesday, November 16, 2016 at 2 p.m. Eastern presenting the results of the Third Annual TABS Analytics Beauty Study. The TABS study was developed to determine what types of beauty products consumers are buying, where those products are purchased, what social media channels are influencing beauty consumers, how much consumers buy and how often.

One thousand geographically and demographically dispersed female consumers between the ages of 18 to 75 were surveyed for this study in October 2016. The study analyzed the importance of the various shopping channels, including department stores, specialty cosmetic and beauty stores, drug stores and grocery stores. The study will also compare Internet and in-home sales with those of traditional mass-market retailers. The study will analyze the demographics and shopping frequency of the buyers surveyed. In addition, TABS examines the year-over-year trends in behavior and attitudes.

Dr. Kurt Jetta, TABS CEO and founder, and Andrea Van Dam, CEO of Women’s Marketing, a marketing services agency for high-growth, ambitious brands, will break down the findings of the study during the webinar to attendees.

What: Third Annual TABS Analytics Beauty Study

When: Wednesday, November 16, 2016 at 2 p.m. Eastern    

Registration: Registration is available online here

Who: Dr. Kurt Jetta, Ph.D., president and founder of TABS Analytics, and Ms. Van Dam, CEO of Women’s Marketing

“The beauty sector in consumer packaged goods is a bellwether for emerging trends that are affecting the industry as a whole” said Jetta. “It is a window into understanding millennials, social media, brand loyalty and engagement, and shopping habits in specialty channels.”

In addition to being the CEO, founder and lead product developer for TABS Analytics, Jetta is also the Director of the Research Unit of the Economics of Consumer Marketing, which is a part of the Center for International Policy at Fordham University. He is a frequent contributor to industry publications and symposiums.

Van Dam has been with Women’s Marketing for 18 years, rising to CEO in 2014 due to her unrivaled knowledge of emerging and established brands and her customer-centric vision.

About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information please call 203-446-8837, email robertbaldwin(at)tabsanalytics(dot)com or visit http://www.tabsanalytics.com

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