Ayzenberg Group Updates Industry Standard for Earned Media Value

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Major updates to the Ayzenberg Earned Media Value Index include updated values of top social media platforms including Snapchat and LinkedIn.

The Ayzenberg Earned Media Value Index is the industry standard in measuring marketing campaign ROI.

"In 2016, we saw social media networks grow both feature sets and marketing options at an unprecedented pace," explained Vincent Juarez, principal at ION and a co-author of the Index.

Marketers know that a “Like” on social media is valuable—but how valuable? Thanks to new research and extensive collaboration with the marketing community, Ayzenberg’s Earned Media Value Index can answer that question.

Newly updated, the Index provides the most current data on the value of various types of engagement on social media. It now tracks Earned Media Value on platforms like Snapchat and LinkedIn along with new numbers on previously tracked platforms like Facebook, YouTube, Twitter, Instagram, Tumblr and blog posts, which have benefited from the addition of a multitude of new data points and feedback.

"In 2016, we saw social media networks grow both feature sets and marketing options at an unprecedented pace," explained Vincent Juarez, principal at ION and a co-author of the Index. "Snapchat, for example, broadly expanded capabilities, leading to huge new marketing opportunities as the year progressed. This is why we closely monitor all networks to regularly update the Index."

Working with clients such as Microsoft, Facebook, Amazon, Marriott and Mattel, Ayzenberg’s analytics team is tasked with providing accurate data on the ROI for social and influencer marketing campaigns. From this, methodology has been developed which sets dollar values for engagements in collaboration with social platforms, accounting for paid and earned media options, and by tracking industry reporting across all verticals.

"By monitoring industry trends, we saw surges in innovative social and content marketing that warranted an updated report," said Robin Boytos, head of analytics at Ayzenberg Group. "The Index is regularly updated, but we wanted to explain additional changes we've made in our format based on feedback from the community."

“In response to user feedback, we've also added finance and healthcare verticals into the mix and have some interesting additions to Snapchat, LinkedIn and blogs,” said Boytos.

Ayzenberg is conducting constant research, tracking social, influencer and paid media performance for their own clients as well as outside reports in order to detect changes in value. As the social and influencer marketing landscape continues to change, the latest values are available for viewing on alistdaily.com, the publishing arm of Ayzenberg Group.

Inquiries and Feedback
Ayzenberg welcomes marketers to submit their reports and feedback to add to its research for future releases. Reach the team by emailing emv(at)ayzenberg(dot)com.

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About Ayzenberg Group

Founded over 20 years ago, Ayzenberg Group has evolved into a full-service Communication Arts Orchestrator. While each of Ayzenberg Group’s subsidiaries are dedicated to marketing, they all have distinct functions. The Ayzenberg full-service ad agency houses, social and digital media, production, media planning and implementation, analytics, and advertising under one roof. The Influencer Orchestration Network® [ION] specializes in influencer marketing across all content platforms. [a]list facilitates an active community for brand marketers to connect and share insights through its media outlet [a]listdaily, and the semi-annual [a]list summits.

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