There is No Magical Approach to Innovation, it Needs to be Looked at From Multiple Angles

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That’s according to Zachary Hill, Chief Innovation Officer at The Future Project, who will be discussing the creation of a successful innovation strategy at the Chief Innovation Officer Summit in New York this December 5-6th, along with other innovation leaders, hosted by Innovation Enterprise.

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"There is no magical approach to innovation, it needs to be looked at from multiple angles.," that’s according to Zachary Hill, Chief Innovation Officer at The Future Project, who will be discussing the creation of a successful innovation strategy at the Chief Innovation Officer Summit in New York this December 5-6th, along with other innovation leaders, hosted by Innovation Enterprise.

According to Zachary, “Innovation can't be an initiative - it has to be a full-stack approach, and I don't think there's one magical way to do things.” 

“[It] rests at three different levels: the reinterpretation, reinvention, and reimagination…Reinterpretation simply means you're trying to find a new angle on a traditional problem…Reinvention means you're looking for a whole new approach, whether it's via a system internally or a solution externally… reimagination is the act of reframing a problem as an opportunity wholesale.”

The wider elements of effective innovation strategies will be discussed across the two days at the Sheration New York Times Square Hotel by a multitude of high level speakers, including Miguel Encarnacao.

Miguel is the SVP & Chief Innovation Officer at ACT, who believes that the long-term planning of an innovation strategy can be a real challenge:

“Having the right balance, expectations, mechanisms, and culture to construct a company-appropriate innovation portfolio might be the biggest challenge for sustainable innovation delivery, especially since it requires us to take a long-term view on corporate innovation.”

Zac and Miguel will be discussing the challenges and opportunities that those working within innovation currently face, alongside speakers from NASA, Samsung, MassChallenge, The Economist and Dow Jones.

For more information on the event or to organize press passes please contact Shivanee Pattni at spattni(at)theiegroup(dot)com

About Innovation Enterprise

Innovation Enterprise is a business-to-business multi-channel media brand focused on the information needs of Senior Innovation, Strategy, Analytics, Operations, Big Data, Finance, Digital & Sports executives. Products include IE Academy, IE Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Rui Wang

Rui Wang
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