Ticket Alternative Develops “Daily Admission” Model to Broaden Ticketing Offering

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New model provides fully customized ticketing solution for attractions, gardens, zoos, museums, or any event with members and multiple dates or entry times.

Ticket Alternative, a boutique ticketing, event registration and technology company, has officially launched its Freshtix “Daily Admission” model. The new model allows clients to feature events with multiple dates and entry times on a stand-alone, fully customized web site. This differs from the standard Freshtix model (called the Multi-tenant solution launched in 2014) where Organizers manage and promote their events along many other Organizers on the web site Freshtix.com.

Freshtix co-founder, Iain Bluett, says of the new model, “By offering two versions of Freshtix, we can compete with both the do-it-yourself solutions and the antiquated ticketing systems used for attractions, botanical gardens, museums and zoos. With the Daily Admission model, we’re making ticketing, managing memberships and attending these types of events easier for our clients and their patrons.”

Most recently, Freshtix partnered with Callanwolde Fine Arts Center to launch the Daily Admission Model for their annual Christmas tour, along with their new “Christmas at Callanwolde Light Show,” presented by Illuminating Design. (http://callanwolde.freshtix.com) Freshtix worked with the Callanwolde team to launch a fully branded eCommerce ticketing site, capable of managing hundreds of unique event occurrences, in under a month.

The site uses many of the same features Freshtix first Daily Admission model client (Atlanta Botanical Garden) enjoyed, specifically the “Member Match” functionality. Callanwolde Fine Arts Center members are recognized on the web site site by their email address and/or member number and immediatelty offered discounted tickets as part of the membership package. Non-members are encouraged to become members by learning of the benefits and discounts of membership during the check out process.

“With multiple events every day, it was important for us to find a ticketing solution that could handle our unique ticketing needs while recognizing our important members. The Freshtix platform is robust but incredibly user-friendly. I can add a new event in less than a minute not to mention the aesthetics of our branded site, which we couldn’t have been more pleased with,” says Peggy Still Johnson, Executive Director.

Looking forward, Ticket Alternative will continue to grow both versions of its Freshtix platform for general admission events while leveraging it’s legacy ticketing platform (powered by Spectra) for events with reserved seating, with the ultimate goal of providing clients multiple customizable options when deciding how to ticket their events.

For more information on the Daily Admission model or becoming a Freshtix organizer, contact Jesi Bullrich, Strategic Enhancement Consultant, via email: jesi.bullrich(at)ticketalternative(dot)com

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Jennifer Ciccarelli
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