San Jose, Calif. (PRWEB) November 10, 2016
In celebration of World Usability Day, agile user experience (UX) innovator UserZoom today announced the launch of their completely redesigned UX research platform. Founded in 2007, UserZoom began as a UX consultancy focusing on optimizing corporate websites. Over time, the company evolved from a services offering to a software-as-a-service (SaaS) platform serving as the foundational hub for a company’s end-to-end user research needs. This latest evolution of the UserZoom solution was optimized by the company’s own customers -- using the platform to optimize the platform.
“It was a very introspective exercise,” noted UserZoom CEO, Afonso de la Nuez. “Much like the ‘cobbler’s children’s shoes’ metaphor, we had a UX solution that was not optimized for usability. By leveraging our large customer base, we were able to conduct research using our platform to unlock insights to deliver exactly what our customers wanted: A sophisticated yet easy to use solution to deliver deep UX insights in an agile way.”
UserZoom 4.0 is built on the robust foundation already trusted by more than half of the Fortune 100, and continues to provide experienced researchers with the tools to conduct advanced UX research. This redesign, however, was fueled by the hope of making usability testing easier, faster and more accessible. Extending these powerful tools to designers, developers, product managers and digital marketers addresses the need for today’s enterprise to test at a higher frequency and throughout the product lifecycle.
Accordingly, the design overhaul addressed every aspect of the company’s all-in-one user research platform, creating a modernized user interface, more intuitive workflow and additional capabilities that enable all users to easily conduct even the most complex, customized studies. With UserZoom 4.0, customers will enjoy a new project dashboard built for rapid study creation, tools for better team collaboration, and automated participant recruiting. UserZoom couples this new functionality with the ability to leverage a diverse set of research methodologies, from qualitative to quantitative, all within one powerful platform.
Updated User Interface & Improved Usability
- Modernized aesthetic
- More intuitive workflow
- New dashboard that offers prompts and guidance for quick study design
- Templates to quickly create and repeat studies
- New onboarding support
- Full integration of IntelliZoom panel for instant participant recruiting during study set-up process
- Tools for collaborative research and testing
- Multi-method usability testing
“We’re definitely impressed with UserZoom’s product team and the advancements made to the new UserZoom platform,” said Mike Geen, user experience lead for Enterprise Holdings. “UserZoom plays a major role in our research efforts – we use it for everything from basic surveys to complex usability (task-based) studies. We liked it already before this redesign, but are excited about the potential of what it could become with further enhancements. And most of all, we appreciate how UserZoom ‘walks the walk’ and listens to the feedback and feature suggestions from clients like Enterprise.”
The new solution is the culmination of hundreds of hours on research, including three cycles of prototype testing and significant user feedback. It also represents UserZoom’s shift to a product-centric company, refining the company’s own agile design and development processes, including feedback loops with customers and UX experts. For customers, the benefit of UserZoom’s renewed focus on product will mean more rapid improvements to the platform, including additional capabilities, improved functionality and a more enjoyable user experience.
“We’re very proud of what we’ve been able to deliver with the new platform,” said Vice President of Product Andrew Jensen. “It’s a luxury to have such a smart group of UX professionals as customers -- they provided fantastic guidance every step of the way, and continue to keep us focused on building industry leading innovation for usability testing and research.”
Continued Xavier Mestres, Head of Research and Development, “overhauling our entire platform was a significant undertaking. This was not merely a ‘point’ release addressing a handful of feature requests, but a holistic rebuilding of the entire experience of using UserZoom. It was a real collaboration between customers, product and development.”
To learn more about the new UserZoom platform please join the company for a webinar, “Building A Better Experience: Unlocking The Insights To Deliver Exactly What Your Customers Want”. The live program, hosted by UserZoom and the User Experience Professionals Association (UXPA), will take place on Thursday, November 17, 2016 at 9am PT / noon ET. For more information and to register: http://bit.ly/2eWpESo
UserZoom is the most complete user experience (UX) research and testing platform for the enterprise. UserZoom’s cloud-based platform provides the quantitative and qualitative technology needed to test usability and measure user experience with an Agile UX approach of constant improvement. With offices in four countries, the company helps global brands like Coca-Cola, Google and Amazon raise the bar for an outstanding online customer experience.