Mediaplanet’s Annual "Supporting Our Caregivers" Campaign Tells Family Caregivers to Care For Themselves First

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In honor of National Family Caregivers Month, Mediaplanet launched their latest edition of “Supporting Our Caregivers”, an annual cross-platform advocacy and awareness campaign that calls for an outpouring of public support for our nation’s 90 million family caregivers.

Bringing together a diverse coalition of celebrities, advocacy groups and organizations to share their unique and inspiring prospectives, offer helpful tips, and highlight new innovations, technologies and services that stand to simplify the often rewarding, but also physically and emotionally demanding experience of caring for a loved one, the powerful messaging of the initiative spotlights the many substantial challenges family caregivers need to overcome daily.

This year’s overarching theme for the annual campaign, “Take Care to Give Care”, boldly shifts the conversation from removing barriers standing between caregivers and their loved ones’ health and wellness, to removing barriers standing between them and their own health and wellness. John Schall, Chief Executive Officer of Caregiver Action Network, perennially one of Mediaplanet’s leading supporting partners on the campaign, declared the messaging in a recent media announcement, stating “The stress of dealing with caregiving responsibilities leads to a higher risk of health issues among family caregivers. So it’s important for family caregivers to remember to pay attention to their own wellness, and that begins with getting proper nutrition and rest.”

Montel Williams, television personality, former military vet with MS and caregiver for his daughter, Maressa, who is now fighting her second bout with Hodgkin’s Lymphoma, graces the cover of the print publication. Through an exclusive interview in the interior, he colorfully shares his his views from both sides of the caregiver divide. Grammy Award-Winning Singer, Patti Austin, also joins to teach our readers what she learned from caring for her mother. She adds, “As much as you put into being a caregiver, it always comes back to you in the most amazing ways."

Made possible with the support of Caregiver Action Network, the National Council on Aging, WomenAgainstAlzheimer’s and the Alzheimer’s Readiness Project, Today’s Caregiver, CaringKind, NHPCO, Caregiving Club, AARP, Bank of America, Sam’s Club, Abbott Nutrition, Meals on Wheels, Invacare, Philips Lifeline, Seniorlink, Sage Products, SigmaCare, Teleflex and many more, the print component of “Supporting our Caregivers” was published as a multipage special section within the November 11th weekend edition of USA Today in the Boston, Los Angeles, New York, Phoenix, South Florida, and Washington DC/Baltimore distribution markets with a circulation of approximately 300,000 copies and an estimated readership of 900,000. The digital component is featured on one of Mediaplanet’s premier web properties, FutureofPersonalHealth.com and is being distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofpersonalhealth.com/

Press Contact:
Jennifer Mak
Jennifer.mak(at)mediaplanet(dot)com
(646) 518-5422

Jeremy Amigo
jeremy.amigo(at)mediaplanet(dot)com
(646) 922-1408

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Mediaplanet
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