Omeda and Lytics Partner to Create the First Comprehensive Audience Engagement Platform for Publishers

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Publishers can now monetize and activate all of their customer data with one solution

Personalized marketing for publishers such as Access Intelligence

We’ve used both Omeda and Lytics for years, and recognized early on the opportunity for these companies to partner. The relationship will greatly simplify what it takes to collect and maintain information about our customers

At the Business Information and Media Summit (BIMS) in Fort Lauderdale, Fla., Omeda Inc., a leading provider of database and marketing services to the media industry, announced a partnership with Lytics, which offers the most advanced customer data platform for publishers and events companies.

Driving new revenue and creating new products through robust customer data management and customer data activation is critical to the success of modern media companies. Today, publishers seek to use subscriber data and behavioral data to personalize experiences for their audience via news sites, email marketing, and online advertising – all individually tailored to the preferences of each subscriber. Additionally, advertisers want to better understand which subscribers they are paying to reach. However, the publisher’s technology and data partners need to work seamlessly together.

The Omeda and Lytics partnership makes this a reality by offering a fully integrated, end-to-end solution combining best-in-class data management services with best-in-class data activation services. This includes the ability to combine rich demographic data with in-depth behavioral data that then allows publishers to personalize messages to targeted audiences on multiple digital platforms. Omeda’s industry leading data management solution combined with Lytic’s industry leading customer data platform provides media companies with one place for all of their audience needs.

Benefits of the Omeda and Lytics partnership include:

  • Holistic, persistent, fully managed customer profiles that reflects both publishers’ event and fulfillment data as well as digital data (web, mobile, social, email, etc.)
  • Customer engagement scoring to identify most valuable visitors
  • Content affinity scoring to deliver the right content (article, blog post, etc.) to the right audience
  • Machine learning-based insights (“these visitors are likely to subscribe” while “these subscribers are likely to churn”) to inform marketing efforts
  • Targeted and highly engaged audiences using behavioral data for advertisers
  • Built-in marketing execution tools for email and website personalization campaigns

Rob Paciorek, CIO of Access Intelligence, a business-to-business information and media company recognized industry-wide for its forward-thinking approach to using customer data on behalf of both subscribers and advertisers, commented on the partnership: “We’ve used both Omeda and Lytics for years, and recognized early on the opportunity for these companies to partner. The relationship will greatly simplify what it takes to collect and maintain information about our customers.”

For publishers looking to evaluate the most comprehensive audience engagement platform, please contact James Capo of Omeda at 202-812-9589 or getstarted(at)omeda(dot)com. For more information about Omeda, please visit http://www.omeda.com. For more information about Lytics, please visit http://www.getlytics.com

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About Lytics
Lytics helps companies automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular business information and events companies such as Access Intelligence, Source Media and Praetorian use Lytics to execute one-to-one marketing programs that their customers welcome. Lytics is headquartered in Portland, Ore. Learn more at http://www.getlytics.com.

About Omeda
Omeda is a global leader in audience management. Using our proprietary technology, Omeda creates a single view of your audience combining offline and online data. Through data acquisition, data management and data activation, Omeda provides you with the ability to create new products, new opportunities, and new revenue. Omeda is headquartered in Chicago, Ill.

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Jeff Hardison
Lytics
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