Rising Media & KWP Launch ‘Future of Immersive Leisure 2017’ – Opportunities for Virtual Reality, Augmented Reality, and 4D in Location-Based Entertainment

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Rising Media & Kevin Williams Projects announced the launch of Future of Immersive Leisure 2017, the first dedicated immersive out-of-home entertainment convention, exploring Virtual Reality and Mixed Reality business opportunities for the Location-Based Entertainment Industry. Future of Immersive Leisure 2017 is set to debut in September next year.

Rising Media & Kevin Williams Projects (KWP) announced the launch of Future of Immersive Leisure 2017, a new specialist event dedicated to accelerating business opportunities for the attractions and commercial entertainment industry with emerging Virtual Reality and Augmented Reality solutions.

Future of Immersive Leisure 2017 Founder and Chair, Kevin Williams, commented on the impetus for the new event, “Amidst the hubbub about virtual reality’s potential in the consumer market, there’s little understanding of the much greater impact virtual reality, augmented reality, 3D projection mapping, and other immersive technologies are having or will have on out-of-home entertainment in the near term.”

He continued, “Next-generation immersive experiences are already generating whole new levels of engagement and revenue in such leisure facilities as amusement parks, location-based entertainment centers, retail and museums, and major rollouts of attractions based around virtual reality and other new immersive technologies are imminent in amusement theme parks, video arcades, and other leisure facilities around the world.”

Future of Immersive Leisure 2017 is designed to give a holistic, expansive view of the immersive technologies that will radically transform out-of-home entertainment, building on recent developments in actual deployments. It will highlight new technologies, tools, trends, business models, and innovations that will impact the success of immersive experiences in amusement parks, location-based entertainment centers, movie theaters, museums, and other leisure facilities, as well as the role of immersive technologies in out-of-home experiential marketing. With growing synergies between different immersive forms in out-of-home entertainment and in-home immersive entertainment as well as new ways of blending physical and virtual immersive experiences in public places, including the key role of social immersive media, the commercial opportunity for the attractions industry is significant.

“With the launch of Future of Immersive Leisure 2017, we’re excited to offer innovators across the attractions industries the opportunity to share best practices with each other as well as exchange ideas with the technology developers to gain a deeper understanding of the commercial potential of immersive technologies for their businesses,” said Matthew Finlay, CEO, Rising Media.

Future of Immersive Leisure 2017 features two days of conference sessions and an immersive technology showcase where leaders in the out-of-home space will demonstrate existing solutions. The event is aimed at facilitating understanding of the business opportunities and constraints of immersive technology, as well as critical connection building and networking opportunities among attraction owners, technology innovators, investors, and more.

If your company is interested in sponsoring or exhibiting at Future of Immersive Leisure please contact sponsorship(at)risingmedia(dot)com.

About Rising Media
Rising Media is a global events and media producer excelling in Internet and technology-related events and content. Events include Inside 3D Printing, RoboUniverse, Virtual Reality Summit, Inside Fintech, Frontier Tech Forum, Data Driven Business, Building Business Capability, Predictive Analytics World, Text Analytics World, eMetrics Summit, Conversion Conference, Email Innovations Summit, AllFacebook Marketing Conference, Search Marketing Expo, Affiliate Management Days, Influencer Marketing Days and Web Effectiveness Conference in the USA, Brazil, United Kingdom, Germany, France, Italy, India, China, Korea, Singapore, Australia.

For more information, please visit http://www.risingmedia.com.

For press inquiries, please contact media(at)risingmedia(dot)com.

About Kevin Williams Projects (KWP Ltd)
KWP is a specialist out-of-home leisure entertainment consultancy that has amassed a unique experience of the past and present of the industries that are defining themselves as key to the digital out-of-home entertainment arena. Principal, Kevin Williams has worked with leaders in amusement, commercial and military simulation, virtual reality, theme parks, game software and CGi technology. Possessing an incredible background of working on both sides of the business table as developer, manufacturer and originator - he is one of the unique group of past Walt Disney Imagineers - and a well-known commentator in the trade media including InterGame, Replay Magazine, Vending Times and Arcade Heroes, he also publishes his own provocative news service (The Stinger Report) and is a veteran moderator and presenter on the aspects that drive this market and related markets. He is also co-author of the leading publication on this sector (The Out-of-Home Entertainment Frontier); and is the founding chairman of the Digital Out-of-Home Entertainment Network (DNA) Association, supporting those developing in the sector.

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