Robust Mobile Shopping Results Reported for JunoActive by Unbound Commerce

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New Mobile Site Increases Conversion Rates by 135%

JunoActive customers embrace a mobile, active lifestyle

The results speak for themselves. Mobile conversion rates have increased 135% for email campaigns and 177% for organic search.

Juno®Active™ -- the online retailer who designs and sells woman’s plus size activewear, swimwear and intimates -- recently launched a new mobile site (m.junonia.com) that allows their active customers to browse, shop and check out, via a mobile-optimized consumer experience.

“We engaged Unbound Commerce to leverage their expertise in mobile shopping,” said Anne Kelly, JunoActive President and Founder. “The results speak for themselves.” Mobile conversion rates have increased 135% for email campaigns and 177% for organic search.

The new mobile site is rich with the easy-to-use features and design that JunoActive asked for, including easy filtering of categories, multiple product images for full product viewing, order tracking and social media sharing. Because filling in fields of information on a small screen during checkout can slow the checkout process and frustrate the customer, Junonia.com integrated PayPal Express Checkout as a payment option, streamlining the checkout process. The new mobile site was designed to support both Registered User log-in and Guest Checkout.

Anne Kelly, notes, “We know our customers are active and busy. We weren’t satisfied with the mobile experience provided by our ecommerce provider. We worked with Unbound Commerce to develop a site that gives us exactly the kind of mobile experience we wanted for our customers.”

The site successfully launched with a collaborative effort between Unbound Commerce and JunoActive. “Unbound was great to work with,” reported Tom Coffman, Director of Operations at JunoActive. “They delivered what they promised, on time and on budget. And we’re delighted with the sales that the site is generating.”

About Junonia.com – JunoActive
Founder Anne Kelly’s mission is to “Empower women to find their own definition of an Active. Life. Style”. Junonia®, was founded in 1995 as a catalog company. Rebranded as Juno®Active™ in 2012, the company is now exclusively an online plus size swim and activewear retailer. JunoActive focuses solely on plus size women and offers one of the largest size ranges (XL to 6XL) available in the plus size activewear and swimwear market. The company’s designs use high-tech fabrics, performance features and savvy style, so customers always look and feel great in the gym or running errands. For additional information, please visit http://www.junonia.com/

About Unbound Commerce
Unbound Commerce is the #1 mobile commerce provider among mid-market retailers. Our Mobile Presence® and Apptive® platforms are used by more than 500 merchants, selected as the easiest and most cost-effective way to mobile-optimize their business.

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Keith Lietzke
Unbound Commerce
since: 02/2011
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