We’re committed to building a robust internal marketing department that’s capable of scaling in support of our executive recruitment teams across the country
Atlanta, GA (PRWEB) November 30, 2016
Following strong year-over-year company growth, executive recruitment firm, Lucas Group, announced further personnel expansion of its corporate marketing organization. This move extends the department’s internal expertise and core competencies with the development of additional in-house capabilities. According to Chief Marketing Officer, Scott Smith, the firm recently promoted two high-performing marketing Associates and hired two additional professionals to join the Atlanta-based team.
“Lucas Group has experienced robust growth and development over the past several years,” said Smith. “We’ve expanded our national reach and geographic footprint, deepened our service offerings and added valuable branch expertise. In addition, we’ve nearly doubled the size of our professional services salesforce and achieved double-digit compounding annual growth. Looking ahead, our growth projections continue to increase. As such, we’re committed to building a robust internal marketing department that’s capable of scaling in support of our executive recruitment teams across the country.”
Both Alicia Moustoukas and Kate Wilson were promoted to the role of Marketing Senior Program Manager. Moustoukas manages company programs for SEO, PPC, digital branding and other lead generation efforts. She also continues to lead a mix of sales support initiatives and marcom functions. Wilson’s marketing management sphere includes most of the company’s content-based programs, including social media, public relations, client communications and Lucas Group’s popular job search and career development advice blog, Your Career Intel.
The team also recently welcomed Tony Hagen and Lindsay Morgan to the roles of Marketing Specialist and Marketing Coordinator, respectively. Filling two newly generated positions within the organization, Hagen and Morgan will help enable Lucas Group to better implement and expand core marcom and lead generation functions via in-house capabilities.
“When I joined Lucas Group in 2010, the battered economy was struggling through its early stages of recovery. It was a tough time in recruiting, but I saw great opportunities in the market,” said Smith. “As a CMO who’s also carried a sales bag, I believe marketing’s mission is to help fuel revenue by driving leads, deal velocity and wallet share. Those are my team’s primary goals.
“With that commitment comes the age-old leadership challenge of balancing the financial and personnel resources to deliver results. Over the past several years, we’ve structured our marketing department as an internal-external hybrid organization, with our core team successfully engaging and coordinating dozens of high-level consultants as well as best-in-breed service companies and platform providers. Alicia and Kate have been central to this strategy, and they’ve exhibited impressive project management skills and professional insights. I commend them both on their accomplishments and look forward to their continued success.”
Since opening its doors in 1970, Lucas Group has built a reputation as the North American leader in executive search. The firm works in partnership with mid-tier to Fortune 500 clients to find and place the professional talent their businesses need while assisting quality candidates take the next step in their careers. With offices throughout the U.S., Lucas Group provides consultative recruiting services across seven practice areas — Accounting & Finance, Human Resources, Information Technology, Legal, Manufacturing, Military Transition, and Sales & Marketing.
About Lucas Group
Lucas Group is North America’s premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist clients ranging in size from small to medium-sized businesses to Fortune 500 companies find transcendent, executive talent; candidates fully realize their ambitions; and associates find professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook, and Twitter.