Anti-Explainer Video Company Fabulist Offers Affordable Solution to Startups

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Newly launched Fabulist, a San Diego production company, uses stock video footage, professional voiceover and compelling music to create simple yet beautiful videos that help startups articulate the value of their product or service in an engaging and affordable way.

Video is art and it’s entertaining, but when used effectively it can have a dramatic impact on the way you sell, explained Helbig.

Now startups and entrepreneurs have a low cost option to tell their story through video. Fabulist is a U.S. based content agency that makes short videos for startups using stock footage. An “anti-boring video company,” Fabulist was recently launched to rid the world of “Meet Bob” animated explainer videos.

By 2019, online video will be responsible for 80 percent of global Internet traffic, according to Cisco. The Washington Post even noted a year ago how video is eating the web. While the average animated explainer video costs $1,500-$5,000 a pop, the average startup doesn’t have that kind of money—yet they do want to tell their story in the most engaging way, especially as the trend continues away from traditional marketing and advertising to video.

“Video production is expensive and we’re here to change that,” said Matt Helbig, founder of Fabulist and executive producer at Fifty Square Feet. “Fabulist uses stock video footage, professional voiceover and compelling music to create simple yet beautiful videos that help startups articulate the value of their product or service in an engaging and affordable way.”

There are few, if any, high production value options for video content at the $500 price point. The problem is production, because getting a crew to shoot video is expensive. However, there has been an unforeseen upside in the explosion of video, and the massive trove of royalty-free stock footage has grown in parallel with the eruption of digital video.

“With the surge of video content for the web, especially social media, there has been a correlating increase in the amount of high quality stock footage available to editors,” Helbig continued. “While this material wasn't designed to be ‘stock’ in nature, because there's so much of it, it's now possible to weave it together into something new, compelling and cool.”

Fabulist is able to dramatically lower the production costs of an amazing video with world-class editors by taking advantage of the staggering amount of beautiful stock footage that, for the first time, is available to everyone. Fabulist is a team of expert storytellers who are all based in America’s Finest City and have worked with Airbnb, Twitter, Google and others.

“Video is art and it’s entertaining, but when used effectively it can have a dramatic impact on the way you sell,” explained Helbig. “We like to think of ourselves as making art out of repurposed footage. In other words, we recycle and we take our creative work seriously.”

Fabulist is planning a stock footage only film festival for 2017 called Stock-Stock and will be accepting submissions from editors across the U.S. In addition, the company is aggressively acquiring and licensing stock, while offering a 100 percent money back guarantee on all videos. The creative team is also planning to roll out an enterprise solution in early 2017.

About Fabulist
Based in San Diego, Calif., Fabulist repurposes found art to offer an affordable video solution for startups, starting at $499. Using stock video footage, professional voiceover and compelling music, we create simple but beautiful videos that articulate the value of a product or service. Although Fabulist formally launched in late 2016 to serve startups, our crews and partners have collectively created over 1,000 videos for some of the most influential brands, media companies, agencies and all around nice people since 2010. Fabulist doesn't outsource videos to other countries; all editors that work on our projects are in San Diego, and collectively in October 2016, they drank almost 1,000 cups of coffee. Fabulist is a budget-friendly offshoot of FIFTY SQUARE FEET. Learn more at fabuli.st.

About Fifty Square Feet
Based in San Diego and San Francisco, Fifty Square Feet is a full-stack video agency that connects brands to stories. Our passion is matching brands to content that creates fans, fuels movements, beats projections and ultimately changes behavior. We strive to cultivate the most imaginative and accomplished talent while forging a strong bond with our clients, agency partners and brands, and collaborating with only the best storytellers. 50 has been creating influential and award winning branded content, commercials, broadcast content, short documentaries and experimental films since 2014. Learn more at fiftysqft.com.

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For more information, including the press release scheduled for November 15, 2016, email Brian Justice, Principal, Brian Justice Strategic Communications, at brian(at)just-comm.com.

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Brian Justice
Brian Justice Strategic Communications
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