Navigating Cancer Expands Commercial Leadership Team

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Leading provider of patient relationship management for oncology patient care adds two oncology healthcare veterans to leads its commercial business efforts

"Having leaders like Clark and Linda join our team will enable us to provide more support to both new and existing patients, providers and partners that we serve," said CEO Gena Cook.

Navigating Cancer is pleased to announce the addition of Linda Smith and Clark Avery to its leadership team.

As Vice President of Provider Sales, Linda Smith will focus on leading Navigating Cancer’s business development efforts with cancer programs across the United States who are looking to meet value-based initiatives and create a better experience for their patients. Previously, Linda was in various executive roles in sales, operations and customer success with Elekta and prior to that was the first commercial person for medical oncology with IMPAC Medical Systems. Linda has a deep understanding of the use of technology in cancer care with over 20 years of experience. She understands customer needs and the challenges of changes in workflow required to implement technology effectively and how to optimize workflows to ensure cancer programs see efficiency, cost savings and improved patient care as a result of the transformation efforts.

Clark Avery, Vice President of Bio-Pharmaceutical Solutions, will lead that team in its efforts to develop innovative programs with bio-pharma partners that enhance patient engagement, improve medication adherence, and provide unique insights enabling manufacturers to better meet patient needs. Prior to joining Navigating Cancer, Clark was the co-founder and President of Asyntix Health, a physician services company acquired by Modernizing Medicine. Preceding his success with Aesyntix, Clark spent several years working with oncology bio-pharmaceutical manufacturers as the General Manager of Onmark, a bio-pharmaceutical services business which was part of Oncology Therapeutics Network and, subsequently, McKesson Specialty. Clark brings deep experience to the position, having spent over 25 years with pharma and healthcare companies. His experience and guidance will be integral to meeting Navigating Cancer’s growth goals.

“We have a big opportunity in front of us to support both providers and life sciences companies in improving cancer care for patients with our patient relationship platform” Gena Cook, CEO of Navigating Cancer, said. “Having leaders like Clark and Linda join our team will enable us to provide more support to both new and existing patients, providers and partners that we serve.”

About Navigating Cancer
Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience. Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology. Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.

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Stephanie Ginger
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