Civicom Sponsors “Future Pharma” British Healthcare Business Intelligence Association (BHBIA) Winter Seminar 2016

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Global marketing research solutions provider Civicom Marketing Research Services will be joining healthcare professionals as a sponsor of the British Healthcare Business Intelligence Association (BHBIA) Winter Seminar 2016, a one-day event that will be held on the 2nd of December, 2016 in London on December 2nd.

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Civicom Marketing Research Services actively takes part in supporting healthcare marketing research through sponsorships such as BHBIA in the UK.

Civicom will be attending alongside pharma and healthcare delegates delving into this year’s winter seminar theme, Future Pharma, as it continues its engagement in the healthcare environment. BHBIA has invited various UK healthcare industry experts to discuss the potential impacts of the pharma industry’s ever evolving business practices heading towards 2020, also taking into consideration the potential external pressures on the UK healthcare system that may be brought about as a result of recent political, economic, and societal developments.

Civicom Marketing Research Services actively takes part in supporting healthcare marketing research by just this year having attended or sponsored various healthcare focused conferences such as Insight Innovation Exchange (IIeX) Health and the Pharmaceutical Marketing Research Group (PMRG) Connect. Civicom aims to gain a better understanding of the UK healthcare landscape and utilize valuable takeaways to optimize its offered solutions such as audio and web technology for interviews and asynchronous online bulletin boards, audio diaries, and patient journeys. Civicom Marketing Research Services engages in a continuous effort to develop Civicom services that can be leveraged spanning all settings of healthcare market research, in addition to serving other industries.

About BHBIA

The core aim of the British Healthcare Business Intelligence Association (BHBIA) is to promote the excellence with integrity of business intelligence within the healthcare industry, with members drawn from pharmaceutical/ healthcare companies and the agencies/consultancies that supply business intelligence services to those companies. One of the main objectives of BHBIA is to provide members with ongoing learning and development that will help them perform their professional role in the work place. As part of this process, BHBIA runs a comprehensive program of activities throughout the year to help develop the skills of those working in a healthcare business intelligence environment.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus Civicom InSitu® Mobile Research, a qualitative tool for shopper insights, audio diaries and patient journeys. Recently Civicom introduced the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile app for collecting richer in-the-moment insights that works with both iOS and Android. ThoughtLight includes GPS and GEO, plus off line accessibility for places where there is no data connection. All of the Civicom tools are actively used by researchers focused on healthcare professionals, such as physicians, patients, pharmacists and homecare aids, as well as friend and family member caregivers.

Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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