KUBRA Announces Enhanced Proactive Solution for Utilities to Enroll Existing Contacts for Critical Messaging

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KUBRA has completed an update to its Notifi® alerts and preference management platform to support enrollment of existing phone and email contacts to receive automated proactive messages in compliance with the TCPA.

Customer experience management solution provider KUBRA today announced the availability of enhanced proactive voice, email and text message support in its Notifi® automated alerts and preference management platform. Versions 3 and later of the Notifi platform now allow utilities to enroll 100 percent of their existing phone and email contacts to receive more than 70 different types of proactive messages without waiting for consumers to engage with the utility and manually enroll in a set of alerts. Thanks to powerful preference management capabilities, these consumers can easily adjust their subscriptions and preferred contacts as a result of receiving the new proactive messages.

Enrolling existing contacts allows utilities to reach consumers with critical information faster than waiting for organic enrollment processes. Opt-out enrollment also helps drive customer satisfaction, reduce incoming calls and improve crucial operational results such as e-bill adoption, days sales outstanding (DSO), outage verification and average handle time. Communicating to customers without waiting for them to enroll provides an easy transition of customer preferences from voice to other channels such as email, over-the-top messaging and SMS text messaging.

KUBRA developed these proactive voice messaging features using product engineering started in 2015 to respond to interest from its utility clients and rulings from the FCC related to the Telephone Consumer Protection Act (TCPA). The Notifi platform manages all compliance aspects of proactive messaging, and is built on cloud technologies that scale to keep fixed costs low and meet utility security requirements and business needs.

About KUBRA
KUBRA provides customer experience management solutions to some of the largest utility, insurance and government entities across North America. Our portfolio of meter-to-cash and outage communication solutions includes billing and payment, mapping, mobile apps and proactive communications solutions for customers. With more than 1 billion customer experiences annually, KUBRA provides performance-driven value to more than 550 clients every day. KUBRA is an operating subsidiary of the Hearst Corporation. Visit http://www.kubra.com for more information.

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Alison Copeland
KUBRA
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