Automational Small Business Sales & Marketing Technology Gets More Intuitive with Faster Email and Easier ROI Tracking

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SMB platform cuts email marketing time; enhances visibility into web traffic and conversions

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With this release, we’re excited to deliver what our customers want, which includes easier processes that will make the time they spend on marketing more efficient and productive.

Automational, a sales and marketing technology platform that is 100 percent tailored for small business, announces easier, faster email broadcasting with enhanced performance metrics in its latest product release. Automational has cut the steps required to create email broadcasts by 20% and has significantly enhanced its analytics so that users can view conversion data directly within each email broadcast. Addressing its small business clients’ needs to build powerful campaigns and measure ROI easier and faster than ever before, Automational is now even more intuitive with its latest streamlined capabilities.

“In working with small businesses and consulting agencies, we’ve found they gain great value from being able to create and measure the performance of their campaigns as quickly and easily as possible,” said Nate Kristy, vice president of marketing at Automational. “With this release, we’re excited to deliver what our customers want, which includes easier processes that will make the time they spend on marketing more efficient and productive. By giving our clients greater visibility into conversion data, we’re also helping them see the ROI from their campaigns in real-time.”

The product updates with this release are focused on making marketing and sales processes for small businesses easier and more impactful. With the update, Automational has improved visibility of customer data within its platform, allowing users to see their pending sales tasks at all times so they can more easily prioritize their time and efforts. Additionally, any changes in customer information can trigger customized email campaigns and automated workflows – further streamlining sales and marketing processes. These updates, along with direct visibility into website traffic and conversions from email broadcasts, enable Automational’s small business customers to complete their marketing tasks in less time and easily measure the impact of their efforts.

“As a digital marketing agency serving small businesses, we’ve worked with plenty of marketing software and automation solutions that just don’t have all of the necessary tools or scalability to effectively grow with these businesses,” said Adam Jones, Automational customer and Pullman Marketing founder. “Automational is my preferred solution for all of our clients because it is the only platform that provides everything needed for a sophisticated small business marketing program, without the unnecessary bells and whistles and surprise costs.”

To learn more about Automational’s intuitive sales and marketing solutions, small businesses can sign-up for a 15-day free trial or schedule a personal demo at http://www.automational.com.

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About Automational
Automational is a sales and marketing technology that is 100% tailored for small business, empowering small business owners and employees to unleash their potential as a smart marketer. Leveraging the power of ClickDimensions’ enterprise-grade technology within a platform designed specifically for SMBs, Automational helps automate sales processes and marketing campaigns that strategically engage existing customers, qualify prospects, organize data, and nurture leads, ultimately driving more sales with greater efficiency.

With Automational, small business owners and employees can continue to do what they do best – run their businesses – while finding comfort in knowing that no sales opportunities are falling through the cracks or passing them by. To learn more, visit Automational.com and follow @Automational on Twitter.

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Jennifer Blackburn
AR|PR
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since: 12/2013
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