Startup Promotes Kindness With Pay It Forward Friendship Bracelets

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Kandi in Public Offers Trackable Bracelets for Lifelong Memories & Connections

Blue Believe Bracelet

Kandi culture is all about making new friends, bringing smiles to one another, and uplifting strangers and loved ones.

Four friends are bringing innovation to the age old friendship bracelet. Founded by Sam Khuc, Johnny Luu, Jason Liao, and Jose Fok in July 2015, Kandi in Public is a company that creates premium bead bracelets with inspirational messages and tracking codes. Just as individuals have their own stories, each bracelet possesses its own unique history as well. With a vision of telling the journey of each bracelet, Kandi in Public offers a way of sharing these stories to ensure connections, friendships, and memories that never fade.

Up until now, there has been no method of documenting the passage of a friendship bracelet. Whereas trades could only be recollected through memory, Kandi in Public has created a method for sharing these experiences with an ID tracking system. Each bracelet comes with an ID number charm that enables the bracelet to be searched on the company’s website. Bracelet holders are then able to read messages from its previous owners, while logging their own story as well.

The idea was born out of the Electronic Dance Music scene, where festival goers often trade “kandi” - colorful bracelets exchanged as a show of friendship. “Kandi culture is all about making new friends, bringing smiles to one another, and uplifting strangers and loved ones. It’s a beautiful concept, so we wanted to bring this phenomenon outside of festival grounds,” explains co-founder Sam. “Our goal isn’t to replace traditional kandi, but to feature it in a different form: one which enables individuals to see the journey of their bracelet and the lives it has touched.”

Kandi in Public currently offers ten inspirational messages and ten colors. Individuals are able to customize their bracelet by choosing up to two colors and the word that means the most to them. The company also sells packages of tracking charms for those who wish to create their own kandi, while still having the ability to solidify each bracelet’s journey online. Full bracelets start at $12 and trading charm packs start at $7.50.

Kandi in Public has chosen ten charities to designate 5% of proceeds to. Each charity has a mission that aligns with one of the bracelet’s messages. For more information about Kandi in Public, visit

About Kandi in Public:
Kandi In Public is an innovative pay-it-forward bracelet company founded by four festival friends who aspire to overcome negative stereotypes associated with the EDM community. After successfully raising more than $10,000 on Kickstarter by melding fashionable friendship bracelets with ownership-tracking technology, Kandi In Public continues its mission to spread positivity and inspiration from wrist to wrist while supporting its charitable alliances through bracelet sales. For more information, please visit


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Sam Khuc
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