The Vanella Group, Inc. CEO Listed in Top 10 C-Level Execs in "40 Most Inspirational Leaders in Sales Lead Management" Awards

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Executives from Microsoft, PointClear, ANNUITAS, Vanillasoft, Ipswitch,Inc., The Vanella Group, Inc. and other well known firms received placement in the 2016 "40 Most Inspirational Leaders in Sales Lead Management"

Indentifying Sales Cycles  for Technology Companies

Telesales 2.0™

We have shifted our own business to not only find the opportunities, but to manage those relationships to realize revenue

Today The Vanella Group, Inc. announced that CEO, Mari Anne Vanella, is listed in the Top 10 of C-Level Execs in the "40 Most Inspirational Leaders in Sales Lead Management" Awards. The awards are sponsored by Continuum and the Sales Lead Management Association.

Inspiring leaders in sales and pipeline management are the disrupters who challenge the status quo and forge change to make sales and marketing stakeholders increasingly effective.

"B2B sales, and especially enterprise technology sales, has completely changed over the last 15 years. Actions that management viewed as nice-to-do-and-not-necessary as it pertained to relationship management, now makes the difference in getting the business," says Mari Anne Vanella, "We have expanded our own business to not only find revenue opportunities, but now stay involved to manage that relationship to revenue growth. We designed a very specific methodology that enables our clients to stay engaged, and prevent losing deals from the pipeline. Additionally, we train teams to maintain this model so the success is maintained internally."

Those who master sales lead management accelerate growth and stop the situation of having to generate a huge volume of leads to close a much smaller number of deals because of the significant leakage in pipeline. The SLMA believes true inspirational leadership on this topic is based on thought leadership applied to real-world action that has proven results.

"Those who give unselfishly are inspiring leaders for us all to follow and Mari Anne Vanella of The Vanella Group, Inc. is in this group. She speaks, writes, mentors, and teaches while staying in the forefront of sales pipeline growth. She knows from experience that sales lead management is revenue management," says Jim Obermayer, President of the Sales Lead Management Association.

"I have been acutely aware of the shift in B2B engagement and continually aligned our solution to what was really happening in the marketplace. Our clients have again and again found what we do for them to be the most effective sales development effort they use. One client reported 80% of their large deals closed from our program as a direct result of our work," says Mari Anne Vanella.

Mari Anne has over 26 years of sales and marketing experience and has established herself and her firm, The Vanella Group, Inc., as the "go-to" partner in the B2B industry for enterprise tech sales and marketing teams to build pipeline. Over the last 16 years, she has forged partnerships with Salesforce, Marketo, Squirro, and other key sales enablement resources. She wrote the best-selling book "42 Rules of Cold Calling Executives" which hit #1 in it's category on Amazon. She has been a speaker 3 years in a row at Dreamforce in featured sessions, has been listed the "20 Women to Watch in Sales Lead Management" 6 years in a row, and has received numerous awards and industry accolades.

Follow Mari Anne on Twitter @vanellagroup

About The Vanella Group, Inc.
The Vanella Group, Inc. is the only provider of High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies. Their Telesales 2.0™ methodology overachieves traditional lead gen programs 5x above industry standards. Now in their 16th year, they have delivered opportunity-based programs for companies such as HP, Hitachi, Hughes, SAP, and many other enterprise tech providers. Their programs are uniquely designed to be performance-oriented using a peer-to-peer engagement model to engage with real opportunities. For more information, visit

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Joe Tosi
The Vanella Group, Inc.
+1 (888) 335-0340 Ext: 5
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