Convergent Delivers Results for Georgia MS Society Benefit

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Digital signage elevates event, helping it exceed fundraising goals

When the Multiple Sclerosis Society wanted elegant, effective signage for a benefit, Convergent delivered, helping the Georgia chapter exceed fundraising goals during a recent annual culinary event.

Harvest for a Cure benefits the Georgia Chapter of the National Multiple Sclerosis (MS) Society, which supports research to help treat and end MS globally. The event featured a food-and-wine extravaganza with some of Atlanta’s best culinary talent, including award-winning chefs, mixologists and sommeliers. This year’s benefit, held October 20, took place at a larger venue than usual: Mason Fine Art, located at 415 Plasters Ave. between Buckhead and Midtown.

In keeping with the new location, the chapter wanted to expand the guest experience and make it particularly elegant and engaging for attendees, Steve Schilling, Convergent’s president, said. “Our goal was to design signage appropriate for the theme and tone of the occasion that provided the information guests needed both to enjoy the event and donate to the cause.”

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and award-winning leader in delivering digital location-based experiences, donated more than 500 hours of work to develop content for and set up 19 large-format digital screens throughout the event venue. Displays included:

  • Welcome signage at the entrance to get guests geared up for the occasion and enhance the spirit of giving. This 84” screen displayed information about the event, the MS Society and the services it provides.
  • A screen at each food and wine station highlighting the participating chef and sommelier.
  • Several general purpose screens displaying content designed to drive donations, including a running tally of contributions throughout the evening. “This showed how we could integrate and leverage live data to encourage guests to donate and help the organization reach its goals,” Schilling said.

To further involve guests in the event, local software development firm Fivebox created a Harvest for a Cure app for Apple and Android devices. Attendees used it to navigate the evening, share their experiences via social media and learn how they can help the Society.

The event resulted in $350,000 in donations to the MS Society, exceeding last year’s total and the organization’s goal for this year’s event. “Convergent’s digital experience at the event was highly impactful, and it saved us thousands of dollars that we can now add to the bottom line for global MS research,” said Roy A. Rangel, president of the Georgia chapter of the National MS Society.

“The signage was a powerful tool that recognized our sponsors, chefs and sommeliers for their contributions. More importantly, it displayed in words and images our relentless pursuit of our vision: a world free of MS. We are pleased to associate with a company that shares our values and champions social responsiveness,” he added.

“We at Convergent are very invested in our local community and both the company and our employees support a number of great organizations with their time and resources, including the MS Society,” Schilling said. “We were thrilled to use our expertise to contribute to the event’s success.”

About Convergent

Convergent, a Ballantyne Strong Inc. company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best of breed technologies into single source solutions. And our award winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day. More information is available at convergent.com.

Note to editors: a brief video of the event is available here.

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Stephanie Zercher

Anne Marsden